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You Must Focus on Brand Experience Warns O'Connor Marketing

Whilst customer experience has risen in priority among brands, the overall brand experience is still being overlooked, and many companies are seeing their loyalty fall as a result. Here, O'Connor Marketing offers their advice.
    SYDNEY, AUSTRALIA, September 22, 2016 /24-7PressRelease/ -- In a recent article published by Marketing Week (Marketers that fail to address brand experience will see loyalty drop, by Jonathan Bacon, 7th Sep 2016) it was revealed that whilst the majority of brands have now turned their attention to improving customer experience, overall brand experience is still not being treated as a priority, and as a result brands could soon see their rate of customer loyalty plummet. The claims come after the results of the first Brand Experience Index by creative agency Rufus Leonard was published, in which 2000 consumers were asked their views on 30 preselected brands - rating them on five core factors using a 7 point scale. From this data, Rufus Leonard was able to rank the brands on the index, with the highest score obtainable being 140, and the lowest 20.

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The agency discovered from the index that the highest scoring brands were those who thought about all facets of the experience they offer. Rather than focusing solely on customer service these brands have made the emotional effect they deliver and the sense of social identity they create among customers a top priority, creating a more immersive brand experience.

O'Connor Marketing, an outsourced face to face marketing agency believe that whilst delivering a memorable and attentive customer experience should always be a top priority for brands, companies can't afford to neglect their overall brand experience as a result of this investment. Today's customers don't just choose a brand based on the products or services they offer, they do so in terms of how a brand makes them feel and the sense of belonging they get from being part of the brand's culture. Without a clear brand experience strategy, companies will struggle to convey this culture and community to their customers and customers will feel less inclined to remain loyal to the brand.

O'Connor Marketing believes there to be many reasons as to why brands are neglecting their brand experience, however, the most notable is often the way marketing processes are divided within companies. Most companies use more than one marketing avenue to ensure they reach a wider audience - however, each avenue works independently and focused on different parts of the experience. For a brand to deliver a great experience these independent elements need to come together to create a streamlined experience and message yet, this isn't always easy.

O'Connor Marketing is confident that the first step to delivering a better brand experience lies in face to face marketing and promotions. By meeting with their audiences in person, one on one brands will be able to immerse their customers in their brand culture and create a platform for more meaningful 2-way communication. Allowing customers the opportunity to interact in a neutral environment with helpful and knowledgeable representatives will also allow brands to generate an instant emotional response from customers and build stronger customer relationships.

Based in Sydney, O'Connor Marketing specialises in customer acquisitions, B2B, promotional and event marketing campaigns. Through face-to-face promotions and customer interactions, the firm helps their clients create tailored customer experiences which drive brand awareness, customer loyalty, and sales.

O'Connor Marketing specialise in unique sales and marketing campaigns to deliver a high ROI for their clients. For more information Follow @OMCAustralia on Twitter and Like them on Facebook.

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Ronan O'Connor
O'Connor Marketing

Sydney, New South Wales
Voice: 0420 523 203
E-Mail: Email Us Here

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