/24-7PressRelease/ - SEATTLE, WA, March 28, 2008 - Affirmagy -- a Seattle-based company that believes words have the power to encourage, enrich and inspire --announced today its launch of a fundraising division called Positively Fundraising (www.positivelyfundraising.com). This online turnkey solution makes it easy for youth groups to do good, raise money, and inspire others through the power of words.
Starting last fall, church youth groups across the country began selling Affirmagy's cuddly blankets silk screened with positive affirmations to raise money for their causes and initiatives. "Youth leaders told us they were raising more money than ever before selling Affirmawraps," recalled Founder and CEO Kristen Marie Schuerlein. "That's when I knew starting a fundraising division was a great next step for us to help others."
Schuerlein and her team built an online turnkey system from the ground up that makes it easy for small groups to raise thousands of dollars, many times within weeks. "One youth group raised money to send kids to camp. One bought all new AV equipment. Another just came home from an exchange program in Thailand."
Affirmagy's blankets come in a variety of themes and colors to literally wrap people in Love, Courage and Abundance. Michael Tozzi, youth fundraiser team leader for the Church of Today West in Pontiac Michigan, said he spent over a year looking for the right fundraiser to help rebuild their youth program. "Affirmagy's support and great energy made our fundraiser the most successful one ever," he said.
With the launch of Positively Fundraising (www.positivelyfundraising.com), Affirmagy affirms its commitment to doing well by doing good. Schuerlein believes that for-profit companies benefit by creating ways they can support the good work of non-profit organizations. "Giving back means investing in ways that others can forward their causes by working with us. We have created a powerful, easy way for people to help themselves," Schuerlein said. "It's very rewarding to create these kinds of win-win scenarios in my business."
Positively Fundraising offers its customers downloadable catalogs, forms, tips sheets and economical sample packs so even those new to fundraising can find success quickly. Organizations benefit from this 'no inventory' model that allows groups to pre-sell Affirmawraps. Kids love holding up the cuddly blankets so people can read the inspiring affirmations. The kids take the order and buy from Positively Fundraising the blankets they've sold. "Youth group leaders love that they don't have to buy a bunch of inventory in advance," Schuerlein said. "By reversing the process, we've made it easy for kids to sell exactly what their supporters want and raise lots of money doing it."
About Affirmagy and Positively Fundraising
Affirmagy opened its doors in time for Valentine's Day 2005 with the intention to transform the world through the power of affirmations. Affirmagy's mission is to design and create products that spread joy, prosperity, and possibility to people across the nation. If we are what we think, Affirmagy's Affirmawraps wrap people in the very things we all want more of in life. Visit http://www.affirmagy.com and http://www.positivelyfundraising.com or call 888.624.6018 to learn more.
Contacts:
Kristen Marie Schuerlein, Kristen(at)affirmagy.com, 888.624.6018
Nancy S. Juetten, nancy(at)nsjmktg.com, 425-641-5214
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