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ZEE Entertainment Spreads Love for the Written Word at ZEE JLF Boulder 2017

The Third-Annual Festival in Boulder Wrapped Up with an Evocative Conversation and an Intriguing Debate
    BOULDER, CO, September 22, 2017 /24-7PressRelease/ -- More than 12,000 literature fans from all parts of the globe made their way out the ZEE Jaipur Literature Festival in Boulder, Colorado, this past weekend. Pegged as the 'greatest literary show on Earth,' ZEE JLF Boulder 2017, held at Boulder Public Library, brought together some of the world's greatest minds from all walks of life including authors, humanitarians, historians, politicians, business leaders, sports people and entertainers, to participate in an exchange of thoughts, culture and ideas.

ZEE Entertainment, which owns India.com, has been partnering with JLF since 2014, but this is the first time it has extended the partnership to the Boulder chapter. ZEE and Teamwork Arts, JLF's production team, have been successfully collaborating with the ZEE Jaipur Literature Festival in India for over four years. The expansion overseas, which includes this past weekend's event in Boulder, was a natural next step.

"It is natural to associate ZEE JLF with India, but over the 10 years of its existence, it is the world that has come to Jaipur. The Festival continues to transcend boundaries and this year's Festival in Boulder was no different," Sunil Buch, CEO of ZEE LIVE & ZEE Talent; and Head of Corporate Brand & Communications; said. "ZEE Entertainment and India.com take great pride in its partnership with Teamwork Arts and we are thrilled to have helped elevate and expand the Festival overseas."

"Initiatives like this not only connect us with thought leaders and influencers of the world and allow them to bring on a single platform but also helps our mainstream business (ZLiving) create awareness amongst like-minded demographics," Sameer Targe, Business Head at ZEE TV Americas, said. "We are extremely proud of this effort as it also does larger good to society irrespective of nationality, thus embodying our philosophy of Vasudhev Kutumbkam, the world is my family."

Nearly 70 authors from across the world joined in conversation with the community to present their perspectives on current events. Highlights from this year's festival included panel discussions with Michael Rezendes from the Boston Globe's famed 'Spotlight' team, which exposed the Catholic church scandal; Suki Kim, the only reporter to have gone undercover in North Korea; author- columnist, diplomat, and current Indian Ambassador to the US, Navtej Sarna; iconic poet Anne Waldman; diplomat and author Vikas Swarup of "Slumdog Millionaire" fame; Christina Lamb, author of "The Africa House" and "I Am Malala," co-authored with Nobel Peace Prize winner Malala Yousafzai; Emmy Award-winning writer Kayhan Irani; and Alberto Ruy-Sanchez, fiction and non-fiction writer, poet and essayist from Mexico City. To view the complete list of speakers, click here.

"The ZEE Jaipur Literature Festival is a unique celebration of writing that has grown into something bigger and more wonderful than anything we could ever have hoped for when we first conceived this festival nearly a decade ago," said ZEE JLF Boulder 2017 Co-Director William Dalrymple. "Jaipur has now become synonymous with the greatest writers on the planet."

"At a time of bewilderment and flux, the Festival represents the values of diversity, resilience, and intellectual rigor. Writers from far and near exchange thoughts and ideas, has the opportunity to share their stories and experiences," ZEE JLF Boulder 2017 Co-Director Namita Gokhale.

Each edition of ZEE JLF adds a new dimension on how people can improve their lives. This year's theme of 'Freedom to Dream," helped bring literature fans together to engage in relevant,
provocative debates and conversations around this core theme that enlightened audiences on how to make the world a better place to live in.

For more information, visit http://www.jaipurliteraturefestival.org/boulder/

To view photos from the event, visit http://www.india.com/photos/mix-bag/photos-zee-jaipur-literature-festival-at-boulder-colorado-119472/

ABOUT ZEE ENTERTAINMENT ENTERPRISES LIMITED (ZEEL)
Zee Entertainment Enterprises Ltd. (ZEEL) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 172 countries and a reach of more than a billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.

ZEEL is present across broadcasting, movies, music, live entertainment, digital and talent businesses, both within India and overseas. ZEEL has more than 240,000 hours of television content and houses the world's largest Hindi film library with rights to more than 4,200 movie titles across various languages. ZEEL has also produced several movies for theatrical release and is the fastest growing music label in India. It has presence in the digital space with 'dittoTV' and 'OZEE' and has also ventured into live events.

More information about ZEE and its businesses is available on http://www.zeetelevision.com.

ABOUT INDIA.COM
Since its launch in 2011, India.com has gained significant market positions in several key content categories, including entertainment, news and sports. In addition, in Q4 of 2011, India.com launched transactional brands in the automotive and educational spaces that have the potential to drive significant revenue streams for the business.

With a stable technology infrastructure in place, experienced content teams, and new transactional businesses, the company will continue to leverage new ways to promote its assets through Zee's powerful media assets. With 28 million unique users in less than two years of existence, India.com is one of the fastest growing internet companies in India.

India.com offers a plethora of content to suit the sensibility of the new-age Indian. The India.com network of websites includes Zeenews.com; dnaindia.com; Bollywoodlife.com; Cricketcountry.com; OnCars.in; BGR.in; Prepsure.com;Careerfundas.com; ; TheHealthsite.com; Travel.india.com; Video.india.com; Wionews.com; Zeebiz.com

ABOUT ZEE JAIPUR LITERATURE FESTIVAL
Writers and Festival Directors Namita Gokhale and William Dalrymple invite speakers to take part in the five-day program set against the backdrop of Rajasthan's stunning cultural heritage and the Diggi Palace in the state capital Jaipur. Website: http://www.jaipurliteraturefestival.org
The ZEE Jaipur Literature Festival is a flagship event of Teamwork Arts, which produces over 25 highly-acclaimed performing arts, visual arts and literary festivals across more than 40 cities globally, and is produced by Sanjoy K. Roy. Website: http://www.teamworkarts.com

ABOUT ZEE JLF BOULDER
The ZEE Jaipur Literature Festival in India is the world's largest free literature festival, drawing some 350,000 footfalls at Diggi Palace in the Rajasthan's capital Jaipur, this past January. The festival serves as a beacon of free speech around the world, and has inspired more than 200 other literature festivals, both in India and other countries. ZEE Jaipur Literature Festival was recently awarded 'Best Festival' at the Outlook Traveller Awards in India.

Dubbed "the greatest literary show on Earth," ZEE Jaipur Literature Festival successfully expanded to London in 2014, and selected Boulder as its only U.S. location in 2015. Voted the U.S.'s brainiest (more PhDs per capita than any other US city) happiest and foodiest city, the Festival was wildly successful in its first two years in Boulder. Festival organizers expect more than 10,000 people to attend this year from throughout the country and around the world.

The 2016 ZEE JLF at Boulder saw close to 7,000 people attending the three-day Festival. Attendees from throughout the U.S. and across the globe experienced an uplifting celebration of the mind and heart, as writers from across the Americas, Asia, Africa and Europe engaged in provocative conversations. Topics of discovery spanned life and society, economics and the arts, equity, freedom and the care of our planet.


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Natalie Ko
ZEE Entertainment

New York, New York
USA
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