/24-7PressRelease/ - COLUMBUS, OH, August 22, 2008 - Danger Hathaway, a start-up company in Columbus, Ohio, has started a new blog titled, "Zero to Independence in 90 Days."
This blog journals an experiment by its founder, Christopher Brown, to see if the marketing materials that promise instant riches on the internet are too good to be true, or if any of their ideas represent a real business that an ordinary person can really do. Can it be done under the constraints in an average person's life--such as, while still keeping your day job and still having a personal life while getting started?
Most people who dream of starting such a business have only their home internet connection to work with, their own rather hazy conception of how marketing works on the internet to guess where to start, and a limited budget to invest in their dream. Many of these dreamers are single parents who hope to become stay-at-home parents some day. A business that takes months of intense overtime to even get off the ground defeats the purpose. Mr. Brown's experiment is taken under these constraints, namely:
1. It should take no more than a few hours a day, ideally no more than two, with a total maximum of about fifteen hours a week. If an occasional day runs over that limit, it can be balanced by a day or two off. As the business expands, routine tasks can be automated or outsourced, so the owner can have a personal life and her day job, too.
2. The start-up costs should be no more than a few hundred dollars, ideally less than a hundred. Any marketing needed to take the business to the desired level should be financed out of cash flow--which means the business must generate revenue quickly, even if only in a small stream.
3. The owner should feel proud of what he is doing. "I apply what I call 'the grandmother test,'" says Mr. Brown. "My own grandmother is dead now, but I imagine myself looking her in the eye and telling her--in a couple of sentences--what my new business is and how I do it. If that mental picture makes me uncomfortable, I look for something else to put my efforts into."
The blog will chronicle Mr. Brown's learning curve in the field. "I'm not afraid to try ideas that wind up not working--as long as they're ethical--if the knowledge and experience helps me do a better job at the next idea I try," he says. The blog will chronicle success and failures, separating hype from fact, and giving honest appraisals of the real startup costs--in money and time--which the ads often gloss over.
Mr. Brown founded Danger Hathaway with the idea that, by learning about Internet marketing, he could help his friends with their own dreams of escaping the corporate rat race. "I needed my own crash course. I hope readers will share their wisdom with me--maybe we can all save each other some time and mistakes," he hoped. "A year from now, I hope to have helped many people along the road to financial independence. That's a larger story I want to be part of."
About Danger Hathaway
Danger Hathaway exists to help customers realize financial independence by providing low-cost e-commerce resources and strategies.
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