/24-7PressRelease/ - AMMAN, JORDAN, August 07, 2007 - With the launch of its new 6 months long "Unlock Your Fantasy" - Win A Cadillac BLS campaign, Abu Khader Automotive, is now granting shoppers across the country the opportunity to win fantastic prizes. Cadillac's exclusive dealer in Jordan in cooperation with Comprehensive Leasing Co. as the leasing partner, BLOM Bank as the financing partner, and Play FM as the media partner, is holding a new raffle draw every month, through which it is increasing chances for all to win fantastic prizes. The grand prize to be offered at the campaign's finale in January 2008 is a brand new Cadillac BLS 2007 Model, and this iconic sedan will be offered to 1 lucky winner only.
This new campaign is involving some of Jordan's most popular shopping and entertainment outlets including; The Jordan Valley Marriott Dead Sea Resort & Spa , Vy, Vy Chi, Vy Caf , Vy Ice, THE One - total home experience, COZMO, Fakhr El-Din, Nai and Vinaigrette among other ATICO outlets and DAMAS Jewelry.
In an aim to help spread the passion for the brand further, Abu Khader Automotive will be giving away a key coupon with any purchase made at any of the above mentioned outlets. Then the key holder has to get down to the Abu Khader Automotive - Cadillac Showroom at Mecca Street and activate the key.
The key holder's name will not only be entered into the raffle draw held for that month, but it will also be entered into the campaign's grand draw in January for the Cadillac BLS 2007.
The prizes that this campaign is offering are many with a new prize offered each month from July till December including a rejuvenating escape to The Jordan Valley Marriott Dead Sea Resort & Spa offered in July, a one year subscription at Vy offered in August, a home furniture voucher from THE One - total home experience offered in September, a shopping voucher from COZMO offered in October, entertainment vouchers offered by ATICO Outlets in November and last but not least a Jewelry Voucher offered from DAMAS in December., and the Cadillac BLS in January 2008.
In addition to this, any Cadillac or HUMMER buyer gets a valuable gift on the spot from Abu Khader Automotive.
Mr. Raed Muti, General Manager of Abu Khader Automotive, explained that that the "Unlock Your Fantasy" - Win A Cadillac BLS campaign is aimed at creating an atmosphere filled with excitement for shoppers around Jordan. "We opted to choose non-traditional, out-of-home, and interactive means of promotion for this iconic brand to prove once again that Abu Khader Automotive provides an added value to its clients and prospective clients alike."
"The message we are sending out through this campaign is, that the more you shop in Jordan the greater your chances of winning one of the many prizes we and our partners are offering. With every purchase you make, you are also increasing your chances of winning a brand new 2007 Cadillac BLS, which is a dream vehicle for most," he added.
Mr. Fawaz Al Huneidi, Premium Brand Manager at Abu Khader Automotive, added that the firm decided to launch this campaign during the summer because this is the season that often attracts more people to shop and dine in Jordan. He also invited interested participants to log onto http://www.wincadillac.net and to learn more about what this promotion has to offer.
"On this occasion we thank our partners who have contributed significantly to the success of this endeavor so far and we look forward to 6 months filled with excitement. We hope that through the coming months we will be able to highlight the benefits that this vehicle has to offer, as the Cadillac BLS provides a luxurious and an adventurous driving experience for people who make it their vehicle of choice," he said.
It is worth mentioning that the Cadillac BLS is one of the highest selling vehicles around the world. .The Cadillac BLS is eye-catching with its strong sculpted shape. Its distinct crisp lines flow from the front, leading to angular sides, and finishing with high muscular shoulder lines and a stunning geometric rear.
TRACCS Jordan
Maha Al-Rawashdeh
Tel: (+962) 6 5924114
Fax: (+962) 6 5924334
Email: jordan@traccs.net
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