/24-7PressRelease/ - May 30, 2005 - In my Internet travels, I examined nine companies on some extremely popular keywords such as "automobiles", "stock", and "computers" (All nine companies were the top three sites for that keyword.) practice deception. Deception not to fraud, harm consumers, or practice financial terrorism, but fraud to keep their search engine rankings.
In the primeval Internet of the early 1990s, being first on the Internet Search was easy. Few firms practiced Search Engine Optimization. Fast-forward ten years. Those thousand competing sites jumped a thousand fold. And all you have to do to get on top is follow the leaders, right? Wrong. As search engine competition increased exponentially, programmers developed a defensive technique called cloacking. Cloaking effectively "segregates" the visitor into two groups: search engine spiders that get the superior codes and everyone else who gets the inferior search engine code.
Cloaking is a big no-no in the search engine world. It is illegal in Google's eyes and can even get you removed from search engine databases. Yet people do it anyway. To combat cloacking and get the "superior code", try this easy solution. All you have to do is created a Windows XP User who has the same name or IP Address as a search engine program. Then surf on Mozilla (this will not work with Internet Explorer) and save the web page on the hard drive. For example, if I want to pretend I am Google, I will create a user account named GOOGLEBOT (It is spelled in all caps). Then I will have the best code by surfing on Mozilla and just saving it on the hard drive.
David Healy is dedicated to the education of the masses in business, investing, search engine optimization, and Internet resources. He can be reached at 281 385 1234
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