January 24, 2013


A more detailed explanation of how Rising Sum works and a snapshot of a portfolio.A more detailed explanation of how Rising Sum works and a snapshot of a portfolio.
Headshot of Brian Kelly
Headshot of Brian Kelly

Headshot of Kevin Ashby
Headshot of Kevin Ashby
Cracking Buffett's Code: New Investment Platform Helps Investors Follow in the Footsteps of Warren Buffet
-- Rising Sum, the investment specialist, has launched a platform (risingsum.com) that identifies investment opportunities using the acquisition criteria favoured by Berkshire Hathaway, Warren Buffet's highly successful investment vehicle. --

    AVOCA, IRELAND, January 24, 2013 /24-7PressRelease/ -- Rising Sum, the investment specialist, has launched a platform (risingsum.com) that identifies investment opportunities using the acquisition criteria favoured by Berkshire Hathaway, Warren Buffet's highly successful investment vehicle.

At risingsum.com investors can identify true value investments by either using the platform's standard screening template, or by adjusting the settings to find companies that meet individual investment styles and preferences.

Investors can also enter their stocks into the system and find out if any of their existing holdings would pass the Buffett test, the Berkshire Hathaway acquisition criteria. For a more detailed explanation of how Rising Sum works and a snapshot of a portfolio go to - http://www.risingsum.com/RisingSumExample.pdf

Spotting a gap in the market, Brian Kelly, founder and CEO of Rising Sum, said: "We're the first platform provider to use the investment model used by Warren Buffett and take a really fresh look at Value Investing. From our research we can see that, at any given time, 1% of companies in any index will be in the 'Buffett zone'. "

Kevin Ashby, chairman of Rising Sum, commented: "Independent financial advisers, money managers, asset managers, educators, banks and brokers can use the platform to provide their clients with valuable insights on a wide range of companies. Rising Sum's technology will help guide investment decisions with the same focus and precision that has proved so successful for Warren Buffett."

Rising Sum was founded in 2011, when Kelly created a proprietary investment screening technology called Alpha Slopes. This identified both Lubrizol and IBM as value investments before Warren Buffett invested close to $20 billion in these companies. Alpha Slopes enable investors to search for companies with consistent Returns On Equity and Earnings Power, the keys to identifying value investment opportunities.

Retail investors can also subscribe to Rising Sum's top 1% index portfolios, which identify the best value investment opportunities in the UK and US markets. We include value scores for those companies in the top 10% of each index, and select the top 1% for our portfolios. Subscription services begin at EUR29.99 per month.

Media enquiries
Kevin Ashby - Chairman (primary media contact)
Rising Sum Analytics Ltd.
+44 7588 650944
Kevin.Ashby@risingsum.com

Brian Kelly - CEO
Rising Sum Analytics Ltd.
+353 89 440 9995
Brian.Kelly@risingsum.com

Notes for Editors

About Rising Sum
Rising Sum is a provider of investment and trading platforms to direct subscribers as well as financial institutions, advisers and money managers. A white label version of the risingsum.com platform is available for distribution under third-party branding.

Rising Sum's proprietary screening methodology enables self-directed investors and equity traders to quickly screen entire indices and find companies that either demonstrate historical and fundamental data consistency, or improvement, across key ratios.

Rising Sum is a client of Enterprise Ireland. Regd. in Ireland, company no. 522223.

Kevin Ashby - chairman
Kevin's previous roles include founding chairman and CEO of Saxo Bank Asia/Pacific, one of the world's leading providers of online trading, CEO of Patsystems Plc and chairman of Anvil (both acquired by ION). He is also deputy chairman of FX Architects, and has advised numerous banks and brokers on developing online trading.

Brian Kelly - CEO
Brian's career has centred on product and market development, including advising a number of organisations on the development of their market strategies. His most recent role was director of product development & marketing at Saxo Bank, where he managed the design, IT development and marketing campaigns for a number of product initiatives, including Saxo's equity platform. Prior to Saxo Bank, Brian was head of product development at Patsystems Plc, an independent software vendor that provides industry-leading trading systems.

Website: http://www.risingsum.com

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