January 28, 2013





EFMD & GMAC to Hold Global MBA Directors Conference at IMD
-- EFMD, with the support of the Graduate Management Admission Council (GMAC), will hold the 2013 EFMD MBA Conference hosted by IMD in Lausanne, Switzerland from the 17-19 of March. --

    BRUSSELS, BELGIUM, January 28, 2013 /24-7PressRelease/ -- The conference will explore the role of the Programme Director under the theme "Leading the MBA: The Good, the Bad & the Ugly" and will include a tailor made case "The MBA Director's Dilemma" that will address some of the key challenges encountered by Programme Directors.

"The role of the MBA Director has never been more important and balancing a mix of leading, coaching & inspiring with carrots, sticks and humility is not easy," said Prof. Eric Cornuel, the CEO and director general of EFMD. "We are delighted to be working with IMD and GMAC in staging this important event."

The conference will be Chaired by Giulio Toscani, Director of the MBA Programme at EADA, Spain. The event brings together the global community of MBA directors (full-time, part-time, distance learning or executive) to share and exchange ideas whilst also providing practical tools and examples that are applicable in day-to-day life. It also provides a great networking opportunity to collaborate internationally and build your own network of MBA contacts around the world. If you are involved in leading an MBA programme this is a key annual event that you must attend so register now to join peers from: IMD, esmt, EADA, Grenoble Graduate School of Business, LBS, Bocconi, BI, Lancaster, Frankfurt School of Finance & Management and more.

"While MBA demand remains strong amongst employers, the sector has become increasingly complex," explains Dave Wilson, GMAC president and CEO. "Programme directors are working in very challenging environments and are key to the success of their programmes. This conference is an ideal opportunity to help MBA directors manage for success."

Speakers and sessions include:

* Developing Partnerships & Portfolio Expansion Strategies; Julia Marsh, Director MiM, LBS, UK

* Creating Positive Group Dynamics; John Sadowsky, Professor of Leadership and Marketing, Grenoble Ecole de Management, FR

* Trends in Graduate Management Education Deborah Somers, Associate Director, EMEA, GMAC , UK

* Media: Developing Key Messages About Your Programme; Teresa Martini, Consultant, Ex-Intl Producer at CNN, UK

* Learning how to Learn; Sonja Zaar, Director MBA programmes and International Projects at Maastricht University School of Business and Economics, NL

* Corporate Panel, Innovation in Blended Learning ...and much more!

"MBA Program Directors have to balance the needs and expectations of such a wide scope of stakeholders, many of whose needs conflict. This is a great opportunity to learn from each other about how to manage that balance, and a chance to set a collective agenda for leading this profession in a visionary way," added Prof. Martha Maznevski's, MBA Programme Director, IMD.

More information about the event is available via the EFMD website. If you have any questions or require any further information please contact Diana Grote (diana.grote@efmd.org). For further information on GMAC please contact Jane Delbene (jdelbene@gmac.com) or IMD contact Alessandro Sofia (Alessandro.Sofia@imd.org).

About EFMD
EFMD is one of the key global networks for business schools and companies. (www.efmd.org)

About GMAC
The Graduate Management Admission Council is a non-profit education organization of the world's leading graduate business schools and owner of the GMAT exam. (www.gmac.com)

About IMD
IMD is one of the world's top-ranked business school focused on developing global leaders through high-impact executive education. (www.imd.org)

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Contact Information:
Matthew Wood
EFMD
Brussels, BE
Belgium
Voice: 0032 2 6269542
Website: http://www.efmd.org

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