July 03, 2008
EQ Photo with Model
Ozzie Chu, Hurricance Juice Co. CEO
-- Sarasota-based Hurricane Juice Co. has significantly expanded retail distribution for the company's EQ Thirst Equalizer.all-natural sport drink and rehydration fuel in New England and Florida. EQ is made from young coconut water and fruit essences to provide athletes an ideal electrolyte balance. --
/24-7PressRelease/ - SARASOTA, FL, July 03, 2008 - Hurricane Juice Company Expands EQ Thirst Equalizer Retail Presence through Hannaford in New England and Sweetbay in Florida
The Hurricane Juice Co. today announced that it has expanded distribution for its flagship offering, EQ Thirst Equalizer , through retail distribution agreements with Sweetbay Supermarkets in Florida and Hannaford Supermarkets in New England.
EQ Thirst Equalizer is an all-natural sport drink and rehydration fuel made from young coconut water and fruit essences to provide an optimal balance of electrolytes, minerals and carbohydrates. Coconut water is the clear, fat-free isotonic fluid found in young 'green' coconuts that so closely matches the electrolyte mix in human plasma that it was used as emergency IV fluid during WWII. The high potassium level also affords excellent regenerative qualities. http://www.eqfuel.com
"The Northeast and Florida are very important markets to us because of the concentrations of health-conscious athletes and consumers there," said Osvaldo (Ozzie) Chu, Founder and CEO of the Hurricane Juice Company. "Hannaford and Sweetbay are ideal retail channels for reaching consumers that have yet to enjoy the superior regenerative qualities of EQ versus the plethora of overly sweetened artificial sports drinks in the market."
Founded in 1883, Hannaford operates more than 164 stores in the Northeastern United States and benefits from an industry-leading supply chain. Hannaford is the Northeast's largest certified organic supermarket and a U.S. Environmental Protection Agency Merit Award winner for sustainability practices.
Sweetbay Supermarket opened its first store in Largo, Florida in November 2004 and now there are 107 Sweetbay stores from Naples to Gainesville. Each store combines passion, knowledge and excitement and offers outstanding quality, value and variety for a one-of-a-kind shopping experience.
EQ is all-natural with no artificial ingredients - no artificial colors, no preservatives and no high-fructose corn syrup. BevNet, the beverage industry analysis firm, applauded EQ's taste, stating that "The enjoyable flavor is a great alternative to the often salty taste of mainstream sports drinks."
EQ is now available at Hannaford Brothers, Sweetbay, Whole Foods, Albertson's, Chamberlin's/Akin's and Market Basket. It is distributed by Millbrook, a Division of United Natural Foods, and Tree of Life.
About Hurricane Juice Co. LLC
Headquartered in Sarasota, Florida, the Hurricane Juice Co. began operating in 2005 specifically to leverage the superior regenerative qualities of young coconut water to create a viable competitor to the plethora of overly sweetened artificial sports drinks in the market. http://www.hurricanejuice.com
Contact: Rich Schineller, rich@prmgt.com, 941-780-8100
# # #
Read more Press Releases from rich schineller:
- Chakra Dog Launches New Soap for Frequent Canine Cleansing
Other Press Release Headlines:
- Neuromuscular Dentistry Captures USA TODAY's Attention
- Contact Lens Cases - Resevoirs for Bacteria
- Eating fruits and herbs can provide pain relief
- LighterLife Men Bare All for Charity
- Liquid Vitamins Proving More Beneficial To Your Health
- Global Intention Heals Project
- ProFloss Dental Waterjet, A Practical Holiday Gift, Favored By Dentists. Perfect For All Ages, With Suggested Retail Price Under $20
- Folsom Fitness Expert Val Fujii Shares Tips to Help You Stay Healthy This Flu Season
- Give the Gift of A Holiday Breakfast. Inn-Credible Menus from Select Registry Distinguished Inns.
- Crussh supports Orangutan Awareness Week as experts warn the endangered apes face extinction
Press Release Contact Information:
rich schineller
Perception Management Inc..
Director
8499 south tamiami trail
sarasota, fl
usa 34238
Voice: 9417808100
Fax: 6466953106
E-Mail: Email us Here
Website: Visit Our Website
Disclaimer:
If you have any questions regarding information in this press release, please contact the person listed in the contact module of this page. Please do not attempt to contact 24-7 Press Release. We are unable to assist you with any information regarding this release. 24-7 Press Release disclaims any content contained in this press release. Please see our complete Terms of Use disclaimer for more information.
This News Release can be viewed online at: http://www.24-7pressrelease.com
Ozzie Chu, Hurricance Juice Co. CEO