All Press Releases for October 30, 2019

Lisa Allen-Urrea has been Inducted into the Prestigious Marquis Who's Who Biographical Registry

Impacted by the family business, Ms. Allen-Urrea specializes in the commercial real estate industry

Lisa Allen-Urrea was recognized among the Top 100 National Commercial Real Estate Influencers in 2019.

    ALBUQUERQUE, NM, October 30, 2019 /24-7PressRelease/ -- Lisa Allen-Urrea has been inducted into Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

The president of Allen-Urrea Commercial Brokerage in Albuquerque since 2018, Ms. Allen-Urrea holds unequivocal knowledge in the commercial real estate industry. She is skilled in retail investment sales, land acquisition, landlord and tenant representation and retail development. Ms. Allen-Urrea wakes up each morning ready to work with her clients to negotiate their best outcome. It can be said she was destined for this role, as her grandfather, Joseph A. Goeke Sr. owned and operated Goeke & Co. Realtors in St. Louis, Missouri. From a young age her curiosity about her grandfather's business gave rise to her interest in real estate; his integrity, faith and family fun loving nature had a profound impact on Ms. Allen-Urrea, and as soon as she could, she followed in his footsteps.

Before spearheading her company, Ms. Allen-Urrea found success as the senior vice president of Sedberry & Associates in Albuquerque from 2003 to 2018. During her tenure at Sedberry & Associates, she was mentored by its President, John Sedberry and the President of Strategic Asset Management, Jim Trump. Both business leaders entrusted Ms. Allen-Urrea with years of invaluable real estate acumen and counsel serving as a catalyst for her success.

She attended New Mexico State University earning a Bachelor of Business Administration earning a double major in marketing and economics. After graduation, Ms. Allen-Urrea was selected as Miss New Mexico USA travelling the state talking with high school students about achieving their dreams. She notably concluded her studies at the ICSC John T. Riordan Global School for Professional Real Estate Development in 2014; she completed all course offerings at the Keith Cunningham School for Entrepreneurs and Tony Robbins Success and Fulfilment coursework in 2017. Currently, she is mentored by Dan Sullivan through his 10x Strategic Ambition Program.

Ms. Allen-Urrea was recognized among the Top 100 National Commercial Real Estate Influencers in 2019. She is a member of the Commercial Real Estate Development Association (NAIOP), the International Council of Shopping Centers (ICSC) the Commercial Association of Realtors of New Mexico (CARNM) and Delta Sigma Pi.

Outside the office, Ms. Allen-Urrea tries to keep an active profile within the community. She served as governor appointed, vice chair for the deaf and hard of hearing; board member of Presbyterian Ear Institute, director of the Go Red for Women Heart Association's Campaign, and for many years taught preschoolers at Bible Study Fellowship children's program.

While Ms. Allen-Urrea enjoys her career, her favorite part of life is being with her friends and family especially her two sons, Cisco and Keenan. She was fortunate to be raised in a large family. Ms. Allen-Urrea is the middle child of seven with three older brothers and three younger sisters. Her parents, Colonel Terence Allen-USMC and June Allen-Axness had a natural gift of hospitality. She grew up celebrating life's events with a party; it seemed the whole world was welcome to join the family sharing a great meal, interesting conversation and lots of laughter. Ms. Allen-Urrea enjoys travel, hiking, playing golf, reading, country western dancing and like her parents celebrating life with her two sons and all she holds dear. It is no surprise that the foundation of her life is faith, family, friends and fun!!

Ms. Allen-Urrea attributes her success to those who have invested themselves in her life and these few skills honed over years of daily practice; a deep curiosity for what success looks like to her clients matched by a strong drive to deliver on their outcome, courage to recognize and walk through doors of opportunity when presented, patience as the deal-making process unfolds, lifetime pursuit of knowledge and mentorship by family, friends and key business leaders whose shared wisdom is at the very core of her success!

About Marquis Who's Who®
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Today, Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® now publishes many Who's Who titles, including Who's Who in America®, Who's Who in the World®, Who's Who in American Law®, Who's Who in Medicine and Healthcare®, Who's Who in Science and Engineering®, and Who's Who in Asia®. Marquis® publications may be visited at the official Marquis Who's Who® website at

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