LOS ANGELES, CA, September 21, 2010 /24-7PressRelease/ --Kath Duncan, Founder and Chief Executive Officer of whataretheywearing, Inc., has been named Cambridge Who's Who Entrepreneur of the Year in Celebrity Style & Fashion. While inclusion in the Cambridge Who's Who Registry is an honor, only two male and two female members in each discipline are named entrepreneurs of the year. The Cambridge Who's Who selection committee chooses these special honorees based on their professional accomplishments, academic achievements and leadership abilities.

Proud to be a female entrepreneur in the technology community, Kath Duncan is the founder of whataretheywearing.com, a celebrity fashion website that acts as a woman's one-stop style guide. Originally from Toronto, she moved to L.A. in 2009, spurred by a desire to combine her passions for fashion, entertainment and people empowerment with her educational, business and life experiences. A firm believer that fashion goes beyond mere clothing, Kath utilizes her website to build women's confidence by helping them look their best with classic and on-trend updates that are applicable to everyday life. She loves the celebrity influence in fashion but also relishes the challenge of making it relevant to people who do not have expansive bank accounts or the luxuries of personal trainers, chefs and the like. Determined to give back in the way she knows best, Kath is also actively involved with Dress for Success, an organization through which she helps disadvantaged women reenter the workforce by providing clothing for job interviews and other office-appropriate attire. The Dress for Success logo is proudly displayed on whataretheywearing.com's homepage.

Though she loved fashion "from the womb," Kath took a unique path to arrive at her dream career; she received a business degree, with a minor in finance and accounting, from Queen's University in Canada and went on to become a Chartered Accountant (CA) with PricewaterhouseCoopers (PwC), where she consistently ranked as a top performer among her peers. She was far from a typical accountant, however, and exhibited her own unique flair as a member of PwC's Social Committee, planning key company events for up to 2,000 people. Kath also participated in workshops for Junior Achievement Canada. Kath went on to work as a Recruiting Manager with Robert Half International in Toronto where she quickly became one of the top-ranked performers in North America, receiving the 2008 Reach for the Stars President's Club Sales Award. She initiated and organized the company's Toronto corporate "Run for The Cure" team for a breast cancer fundraising race in 2007 and 2008 (having run the race herself 12 consecutive years), and volunteered her time with Meals on Wheels, delivering subsidized meals to the less fortunate.

Kath brings an international perspective to her work for whataretheywearing.com. Aside from her native Canada, she has lived in London and San Francisco, and considers herself fortunate to have traveled to 25 countries across six continents. She looks forward to visiting her seventh and last continent with a trip to Antarctica at the end of the year.

Kath is an active member of Ladies Who Launch Los Angeles. Kath and whataretheywearing.com can be found on Facebook at www.facebook.com/whataretheywearing; Twitter at www.twitter.com/whatwearing (@whatwearing); and LinkedIN at http://www.linkedin.com/in/kathduncan (group: WHAT ARE THEY WEARING).

Kath would like to thank her incredible friends and family for their endless support and encouragement. She'd like to specifically acknowledge her professional mentors: Gino Scapillati, Dave Tih, Paul Weinberg, Jeffrey Horowitz and Lenn Holmberg for their continuing wisdom and guidance.

About Cambridge Who's Who
With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.

Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.

Headquartered in Long Island's premier office building, RXR Plaza, the Cambridge Who's Who staff spans more than 10 departments and comprises a team of nearly 200 highly skilled and dedicated employees. Together they work to provide members with the recognition and exposure needed to further their careers, expand their businesses and network effectively in an economy where referrals are more important than ever.

For more information, please visit http://www.cambridgeregistry.com.

# # #