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/24-7PressRelease/ - March 16, 2008 - The new Double Wear Light Stay-in-Place Makeup SPF10 has been formulated to provide a sheer version of the no.1 selling liquid foundation from Estee Lauder, Double Wear.
Available exclusively online in a 3-week preview from 10th March, the Double Wear Light is a liquid foundation that has been formulated to glide on fast, comfortably and evenly for a naturally-sheer, flawless finish that lasts all day - up to 15 hours without fading or transferring - no matter how active the wearer or humid the weather.
Like the original Double Wear, Double Wear Light is a "thinking" foundation. It adjusts to each individual's skin type, keeping moisture levels balanced while controlling excess oil and shine. With additional SPF10 and antioxidant vitamins A, C and E, Double Wear Light also helps provide powerful protection against UV damage and other environmental assaults.
"Double Wear Light is the closest that Estee Lauder has come to creating the look of natural skin, but better, with a truly comfortable, long-wearing foundation that will not budge for up to 15 hours," said Anne Carullo, Senior Vice President Global Product Innovation for Estee Lauder, "This product is an oil-controlling, active makeup that is perfect for women with busy, on-the-go lifestyles."
Suitable for all skin types, Double Wear Light Stay-in-Place Makeup SPF10 is oil-free, non-comedogenic and dermatologist- and ophthalmologist-tested.
About Estee Lauder
In 1946, Estee Lauder started business with one face creme, and the desire to bring out the beauty in every woman. By the time the revolutionary fragrance Youth-Dew was introduced in 1953, the Estee Lauder Company had already won a reputation for innovation, research and quality.
Now Estee Lauder's skincare, makeup and fragrance collections exemplify the best that technology, science and arts can achieve. The Estee Lauder name on a product is recognised in over 100 countries for quality and has gained a worldwide reputation for elegant, and luxurious products that uphold the finest standards of excellence through extensive research and stringent product testing.
The Estee Lauder Companies' annual Breast Cancer Awareness Campaign involves all of the 18 brands that make up The Estee Lauder Companies. They collectively represent The Breast Cancer Research Foundation's first and largest corporate supporter. Estee's daughter-in-law was the creator of BCRF's signature pink ribbon. Over $10 million has been raised for The Breast Cancer Research Foundation since 1993. Another $1 million was raised from their retail partners since July 2002.
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