A trusted strategy adviser, he has worked with such companies as Emirates Airline, Google, Heineken, Jim Beam, Mercedes, New Balance, Northwell, PepsiCo, Tesla, Truist, Walmart and many others.
BRONXVILLE, NY, March 19, 2024 /24-7PressRelease/ -- Scott Goodson has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Inspired by his parents, who worked in marketing, publishing, and creative communication arts, Mr. Goodson excels as the founder and chief executive officer of StrawberryFrog – the world's first "movement" company - with clients worldwide. By leveraging his considerable expertise, he challenges previous ways of thinking and offers new perspectives that create movements and drive positive change through effective marketing and creative advertising, design and innovation. A trusted strategy adviser, Mr. Goodson has worked with such companies as Emirates Airline, Google, Heineken, Jim Beam, Mercedes, New Balance, Northwell, PepsiCo, Tesla, Truist, Walmart and many others.
In addition to his work with StrawberryFrog, Mr. Goodson is a contributing writer for the Harvard Business Review and Inc Magazine, hosts a podcast called Planet Purpose, and a series on Purpose, sponsored by New York Festivals. He serves as an investor and advisor of Courbet diamond jewelry, Mucker Activismwear, Modern Acupuncture, and The Marketing Academy. Likewise, he is a board member at Bishop's College School. During the early stages of his career, Mr. Goodson invested in and helped build NetBabyWorld and Welinder Advertising in Sweden.
Before establishing himself professionally, he earned an Honors Bachelor of Arts in social science from Western University in 1981. In conjunction with his work and educational pursuits, he has contributed to his community and those less fortunate through such organizations as Nanhi Kali, and serves as the 2024 chair of the Purpose Jury, New York Festivals, and previously as chairman of the Future Marketing Summit. Over the years, Mr. Goodson has channeled his extensive knowledge and experience into numerous publications, including "How to Start a Successful Ad Agency," "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company," "Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements" and "Are You Listening to the Future of Advertising?"
In recognition of his outstanding achievements, Mr. Goodson has been honored through the Cannes Lions Awards, several global award festivals, and the Effie Awards. While his career has been filled with highlights, he takes the most pride in utilizing social movements to engage consumers and employees. One campaign that stands out among the rest was for Northwell Gun Violence Prevention, which aimed to inspire parents across the United States to lock their guns away from children and adolescents. Similarly, he raised awareness about accidental opioid addiction through the "Out The Monster" campaign for Orexo, a company that launched a medically-assisted treatment for heroin addiction.
Through hard work and dedication have brought him far in his career, Mr. Goodson takes the most pride in his education, wonderful mentors, and working and living in Canada, Japan, Sweden, Brazil, the United Arab Emirates, Singapore, India and New York. Mr. Goodson intends to promote purpose as a business strategy within the coming years and continue creating influential movements that address real-world problems.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.
# # #