All Press Releases for May 10, 2024

Marquis Who's Who Honors Norma M. Suarez, MBA, for Expertise in Market and Competitive Intelligence

Norma Suarez is lauded for her work in senior leadership as a director and senior program manager at Pegasystems

Among Ms. Suarez's proudest achievements is receiving the Pega Chairman Award in 2021, an honor bestowed upon only 15 individuals annually based on their embodiment of her organization's top values.

    RALEIGH, NC, May 10, 2024 /24-7PressRelease/ -- Norma M. Suarez, MBA, has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Suarez has carved a niche as the director of competitive intelligence, marketing and artificial intelligence decisioning, and previously as senior program manager of competitive intelligence, marketing and decisioning at Pegasystems in Cambridge, MA. Since joining the company in 2019, she has been pivotal in shaping customer engagement market and competitive intelligence strategies, product positioning, and enabling sales teams to ensure success. Ms. Suarez's responsibilities encompass a broad spectrum of activities, from monitoring market trends and competitor actions to creating valuable assets for sales education and messaging to conference and partner presentations. She also adheres to strict ethical standards in competitive intelligence, working with the corporate legal team to ensure compliance. Ms. Suarez's expertise in transforming information into knowledge and actionable assets for cross-functional teams has been instrumental in her success.

Before joining her software development company, Ms. Suarez contributed her skills as a principal solutions marketing consultant at MarTech Insights Consulting between 2019 and 2020 and senior digital marketing consultant at BOS Digital in Raleigh-Durham in 2019. Her tenure at SAS Institute in Cary, North Carolina, spanned from 2004 to 2018, where she progressed from a senior market analyst to a principal product marketing manager in customer intelligence solutions and gained invaluable experience in market intelligence, product marketing, sales enablement, and more. Before being recruited to SAS Institute, Ms. Suarez was a consultant and senior market analyst at IBM in Research Triangle Park, North Carolina, between 2002 and 2004. These roles have underscored her evolution into an expert in market and competitive intelligence.

Ms. Suarez obtained a Bachelor of Science in management with concentrations in finance and economics from Tulane University in 1988 and a Master of Business Administration in international business from Loyola University New Orleans in 1992. Further enhancing her credentials, she garnered a master's certification in project management from The George Washington University. Ms. Suarez's dedication to continuous learning and networking has been pivotal to her career development.

Aside from her education, Ms. Suarez has been active with the Strategic Consortium of Intelligence Professionals, placing her at the forefront of her field. In addition to her professional commitments, she is deeply committed to giving back to the community. She contributes frequently to several organizations, including St. Jude Children's Research Hospital, USO, Wounded Warrior Project, Horse and Buddy, SPCA, North Carolina Central Food Bank, and the Raleigh Rescue Mission, and has volunteered at the Raleigh Meals on Wheels and a local retirement home. Ms. Suarez's civic engagement reflects her compassionate nature and commitment to making a difference beyond her professional sphere.

Among Ms. Suarez's proudest achievements is receiving the Pega Chairman Award in 2021, an honor bestowed upon only 15 individuals annually based on their embodiment of her organization's top values. This recognition by her team and cross-functional peers within just two-and-a-half years of joining Pegasystems highlights her exceptional contributions and dedication to excellence.

Looking toward the future, Ms. Suarez is eager to continue contributing to OnePega and helping the Pega community to build for change. Her goal is to leverage her extensive experience on diverse projects that drive progress for various teams.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at

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