All Press Releases for May 13, 2024

Marquis Who's Who Honors Ferha Mirdawi for Expertise in Innovation

Ferha Mirdawi is being honored by Marquis Who's Who

Currently an adjunct professor at the University of Richmond, Ms. Mirdawi applies her extensive experience to teach digital marketing and product innovation.

    RICHMOND, VA, May 13, 2024 /24-7PressRelease/ -- Ferha Mirdawi has been recognized for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Currently an adjunct professor at the University of Richmond, Ms. Mirdawi applies her extensive experience to teach digital marketing and product innovation. Beyond serving as an instructor, she plays a pivotal role on the steering committee and advises in the customer experience department, where she integrates modern challenges and technologies such as artificial intelligence into the curriculum.

Recognized as an omnichannel and innovation marketer, Ms. Mirdawi's expertise embeds a design thinking, customer-centric approach to e-commerce, digital marketing, and product innovation. At LendingTree LLC, as Vice President of Marketing and Customer Experience, she spearheaded the establishment of a CX department, effectively transforming the company's approach to customer centricity and accelerating growth by maximizing ROI while also deepening customer engagement. Her innovative spirit was prominently displayed at CarMax, where she established the Digital Merchandising department, significantly shaping the company's strategic goals in omnichannel e-commerce.

Ms. Mirdawi's career also includes roles at Inmar Inc., where she focused on B2B product & marketing strategies for Fortune 500 Retailers and CPGs, building a digital promotions department. Additionally, she took on the position of general manager of new ventures at AOL from 2005 to 2012, during which she helped establish a startup incubator that invented the concept of digital coupons. Ms. Mirdawi also worked in merchandising management for the U.S. beauty marketing department at The Avon Company. During her tenure with The Avon Company, she received a CEO Award for her accelerating growth, with double digital YOY revenue wins.

Throughout her career, Ms. Mirdawi has remained an active member of industry-related organizations such as Collaborative Gain, which offers leadership programs, and Never Search Alone, a spinoff from Collaborative Gain that helps talented individuals find jobs. These affiliations have provided her with platforms to share knowledge and insights.

Ms. Mirdawi's entrepreneurial endeavors include founding KOKO KREM, a specialty food business that gave her deep insights into starting and managing a new venture. Her commitment to diversity, equity, and inclusion is evident through her co-founding of the Women in Leadership program at LendingTree and her active participation in leadership diversity talks, including the recent keynote at 2024 Richmond Women Leaders summit.

Ms. Mirdawi's academic foundation is rooted in her Bachelor of Science in consumer merchandising and retail management, which she earned from the Fashion Institute of Technology in 2000. This educational background has played a crucial role in her ability to navigate and excel within various facets of marketing and customer experience. Ms. Mirdawi also credits her success to her curiosity, her growth mindset, and the values instilled in her by her family.

Beyond her professional endeavors, Ms. Mirdawi is dedicated to her personal life as a mother to two daughters. She cherishes spending time with them through activities like biking and baking. Looking ahead, Ms. Mirdawi is focused on finding opportunities to make meaningful contributions within customer-centric organizations that emphasize innovation and digital strategy as crucial elements for growth. She is also writing a book that shares her experiences as a minority female climbing the corporate ladder, aiming to inspire others with her story.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Marquis celebrates its 125th anniversary in 2023, and Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® publications may be visited at the official Marquis Who's Who® website at

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