FORT COLLINS, CO, January 22, 2025 /24-7PressRelease/ -- Rachel M. LaFollette has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mrs. LaFollette stands out as a distinguished professional in business leadership and consulting. As the founder of Orca Business Consulting LLC in Fort Collins, Colorado, since 2022, she has been instrumental in offering services such as brand development, customer retention strategies, and leadership training and coaching. She was pivotal in launching over 15 brands in 2023.
Before founding her own company, Mrs. LaFollette served as the Chief Customer Officer at Madwire LLC for nine years. Madwire was recognized as one of the fastest-growing companies in the U.S. at the time, from 2013 to 2022. During her time as CCO, she was recognized for her exceptional leadership and consumer retention skills. Mrs. LaFollette's tenure at the firm began with her role as the Director of Marketing between 2012 and 2013 when it was just a start-up. During her tenure at Madwire, the company grew to over 500 employees. Mrs. LaFollette remained involved with the organization after starting Orca Business Consulting by providing business and brand consulting services to their customers. She finds fulfillment in utilizing her breadth of experience to help other business owners and entrepreneurs succeed.
Prior to Madwire, Mrs. LaFollette spent the early years of her career gaining substantial experience as a marketing communications manager for a Global Business Unit at Hewlett-Packard from 2008 to 2012.
Despite her many successes, Mrs. LaFollette says that her most important titles are and always will be "Child of God," "Mama," "Wifey," "Daughter," "Sister" and "Friend." Apart from her work-related initiatives, she has devoted herself over the years to making a difference through charitable organizations such as regional dog rescues and international dolphin and orca advocacy groups. Since 2017 she has also helped organize an annual program that provides backpacks filled with school supplies to children in foster care in Northern Colorado. She is passionate about advocating for those who cannot advocate for themselves, whether that be children or animals. Mrs. LaFollette has also found ways to positively impact non-profits via her consulting business, in addition to first responder-owned and veteran-owned businesses, which she has a desire to see succeed. Both her father and father-in-law served in Vietnam.
In preparation for her career, Mrs. LaFollette attended Colorado State University, earning a bachelor's degree in business in 2008.
As a result of her professional accomplishments, Mrs. LaFollette has been honored with several awards, including a Silver Stevie Award for Female Executive of the Year for Business Products amongst international nominees in 2021. She received the Excellence in Customer Service Executive of the Year award that same year from the Business Intelligence Group. She also holds a Bronze Stevie Award for Female Executive of the Year in Business Products and Computer Software in 2017 and 2018, respectively, and was named a BizWest 40 Under 40 recipient in 2018. Additionally, Mrs. LaFollette was recognized with two featured leadership articles in Authority Magazine in 2021, underscoring her proficiency and dedication to her craft.
Mrs. LaFollette attributes her success to God, a supportive family, finding joy in serving others, living with gratitude, and having a good sense of humor.
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Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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