Roger L. Beahm, MBA, Inducted into the Prestigious Marquis Who's Who Biographical Registry
Press Release February 2, 2025
Roger L. Beahm, MBA, is an award-winning marketing professor recognized for his career and achievements in shaping future leaders
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GREENSBORO, NC, February 02, 2025 /24-7PressRelease/ -- Roger L. Beahm, MBA, has been inducted into Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Beahm is a distinguished professor of practice in marketing at Wake Forest University School of Business, where he has been imparting knowledge and shaping future leaders for over 15 years. His dedication to teaching both core and elective marketing courses spans undergraduate, pre-experience master's, and Master of Business Administration programs. Additionally, Mr. Beahm serves as the director of the Wake Forest Retail Learning Labs and as the faculty advisor to the university's Marketing and Advertising Club while also contributing to both the Graduate Certification Committee and faculty search committees.

In 2005, Mr. Beahm began his career at Wake Forest University as an adjunct professor in marketing. He later became a visiting professor of practice in marketing from 2008 to 2010 before assuming his current role in 2010. Concurrently, in 2007, he founded Beahm and Associates LLC, where he continues to serve as president. Furthermore, Mr. Beahm's extensive experience includes serving as co-founder, chief executive officer and chairman of Coyne Beahm Shouse Inc. from 1987 to 2007 and holding various leadership roles, such as vice-president marketing consultant at Glendinning Associates from 1985 to 1986 and vice-president marketing at Kayser-Roth Corporation from 1984 to 1985.

As a young professional, Mr. Beahm's early career was marked by significant contributions at The Clorox Company as a marketing manager from 1980 to 1983 and at Procter and Gamble, where he progressed from brand assistant to brand manager between 1972 and 1980, after earning a Bachelor of Science and a Master of Business Administration in business and marketing from the University of Colorado Boulder in 1972. Mr. Beahm's expertise in brand and marketing management, consulting, communications and advertising has established him as a recognized thought leader in the fast-moving consumer goods and retail industry, and his insights have been featured in prominent media outlets, such as The New York Times, The Wall Street Journal, Forbes, CNN, Fox News, USA Today and more.

As an involved leader in his field, Mr. Beahm serves as a chair for the Carolinas Council of the American Association of Advertising Agencies and has received several awards for his excellence in teaching from Wake Forest University School of Business: the 2023 to 2024 Charlotte Evening MBA Teaching Award, the 2021 to 2022 Kienzle Alumni Teaching Award and the 2021 to 2022 Senior Class Teaching Award. In all he has pursued and accomplished, he attributes his success to his lifelong fascination with retail merchandise and marketing. Additionally, Mr. Beahm credits the positive role models he observed and interacted with in the business world, the influence of his hardworking father who valued education and the unwavering support of his parents and church community.

In addition to his professional achievements, Mr. Beahm is actively involved in several civic organizations, such as the Old North State Council for Boy Scouts of America and United Way of North Carolina, through which his commitment to community service earned him the honor of Volunteer of the Year. As he looks toward concluding his career positively, Mr. Beahm aims to dedicate more time to volunteer work and his family while remaining engaged with Wake Forest University to make a lasting impact on future generations through his work in marketing education and civic engagement. To do so, he plans to take on volunteer leadership roles and invest more time in organizations he has been involved with throughout his career.

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