NASHVILLE, TN, April 21, 2025 /24-7PressRelease/ -- Betsy C. Proctor has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Proctor has established herself as a prominent entertainment and sports partnerships and marketing figure. She currently excels as the executive vice president of global partnerships and marketing at Sweet, where since 2020, she has cultivated partnerships with professional sports leagues, clubs, teams, players associations and alumni associations to explore opportunities that amplify fan engagement for these intellectual properties. In this capacity, she develops partnership agreements, expertly articulates value propositions and oversees the team responsible for activating carefully curated programs that meet the objectives across league and team partners. Ms. Proctor also works closely with the product team to optimize offerings and leads key marketing efforts to promote initiatives.

Before accepting her current appointment, Ms. Proctor founded Hurdl Inc. and served as the chief strategy officer from 2018 to 2020 and the chief executive officer from 2015 to 2018. During her tenure, the small business, which is a platform rewarding large scale event attendees with LED wristbands and text activation to enhance live event experiences for audiences, and capture fan data for IP holders, she secured significant milestones, including two patents for event-based interactive device systems.

Ms. Proctor initiated her executive career in the entertainment industry as partner and artist manager at Martingale Entertainment from 2009 to 2015. Before that, she served as an associate manager at Borman Entertainment from 2004 to 2009 where she oversaw day to day management of Keith Urban's career, including executing album releases, artwork design, and tour planning after gaining experience helping scale the tour marketing department at Creative Artists Agency (Los Angeles) from 2002 to 2004. Ms. Proctor's contributions have been recognized with accolades that include the New Horizons Award from Sweet in 2022 and the Next Rewards from the National Entrepreneur Center in 2018.

After initially pursuing a pre-med academic path, Ms. Proctor shifted her focus to human and organizational development. Her educational credentials include a Bachelor of Science in business psychology from Vanderbilt University, where she graduated magna cum laude in 2002. She also completed international studies and earned her high school degree at Choate Rosemary Hall and thrived in a prestigious Nashville music internship at the Country Music Association (CMA Awards, CMA Festival) in 2001. Notably, Ms. Proctor is also a prolific writer and has engaged readers through numerous publications, including articles for prestigious outlets such as Forbes and VentureBeat.

Ms. Proctor attributes her advancement thus far to an ability to overcome challenges and learn from her experiences. She also credits unwavering family support and recognizes the privilege of being surrounded by intelligent individuals. Her determination, combined with a willingness to listen, has also been vital in her development, as Ms. Proctor persists in seeking out insightful cohorts to enrich her perspectives and personal growth.

In addition to her professional achievements, Ms. Proctor actively seeks opportunities to build a productive network and to engage in civic service. She has been a member of the Young Entrepreneur Council since 2015 and the National Academy of Recording Arts and Sciences since 2013. She also served on the board of directors for the Academy of Country Music for two years. Ms. Proctor humbly volunteers at a Christian school in Nashville and supports the Special Olympics, inspired by her brother with Down syndrome, and as an advocate for mental health awareness, she strives to make a positive impact on her community.

In her personal life, Ms. Proctor enjoys traveling with her family, which provides enlightening cultural experiences for her young daughter, and spending quality time with close friends. Looking toward her professional future, she aims to solidify her reputation as an innovative market leader in video and digital gameplay and collecting and plans to continue helping sports teams and leagues create vibrant fan engagement opportunities by gamifying digital collection experiences through rewarding digital gameplay.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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