WESTBURY, NY, May 09, 2025 /24-7PressRelease/ -- Vanessa Liu has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

A prominent figure in the marketing and brand partnership sectors, Ms. Liu is the head of global brand partnerships for beauty and personal care at TikTok Shop in New York. Since 2024, she has been instrumental in forging strategic alliances that enhance TikTok's presence in the beauty industry. Her role involves collaborating with global brands to create innovative marketing strategies that resonate with diverse audiences. Additionally, Ms. Liu manages global and local market strategies and leads cross-functional teams to enhance seller and user engagement.

Before her tenure at TikTok, Ms. Liu was the executive director of marketing for LA MER, Global Travel Retail at The Estée Lauder Companies Inc. from 2019 to 2024. In this capacity, she led marketing initiatives that significantly expanded the brand's reach in international markets. Her leadership was pivotal in driving growth and establishing LA MER as a leading luxury skincare brand worldwide. During her tenure with Estée Lauder Companies, she oversaw data-driven analytical marketing planning processes to improve profits and losses. Similarly, she liaised with key retailers to build joint business plans.

Ms. Liu's career trajectory includes a notable period as a consultant in online marketing and e-commerce for Louis Vuitton Moët Hennessy (LVMH) Perfumes and Cosmetics from 2017 to 2019. Before this, she served as a product marketing manager for LVMH in Shanghai from 2014 to 2017, where she honed her skills in product positioning and market analysis. Her earlier roles include regional sales and training manager for SK-II at Procter & Gamble in China from 2010 to 2013 and sales manager for OLAY from 2008 to 2010. She began her commercial and trade marketing career at Seiko Epson Corporation from 2007 to 2008.

Ms. Liu's academic background is equally impressive. She earned a Master of Business Administration in marketing from Baruch College in 2020 and a bachelor's degree in computer science from Northeastern University. Her education laid a strong foundation for her career, equipping her with the analytical skills necessary for success in the competitive marketing landscape. She also completed senior executive education through the Chief Marketing Officer Program at Columbia Business School in 2022.

Ms. Liu's professional journey has been complemented by her active involvement in industry-related organizations, such as Chief, since 2024. She has also been an ambassador for the Procter & Gamble Alumni Foundation since 2021 and the Asian Affinity Group Advocacy Lead at The Estée Lauder Companies Inc. since 2023. As a global network ambassador for Columbia Business School Executive Education, she has leveraged her expertise to foster connections within the alumni community since 2023.

Outside her professional commitments, Ms. Liu enjoys hiking and trapshooting, which provide balance and relaxation amidst her dynamic career. Her personal interests reflect her adventurous spirit and dedication to maintaining a well-rounded lifestyle.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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