LEE'S SUMMIT, MO, June 17, 2025 /24-7PressRelease/ -- Hilary S. Butler, MBA, has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Butler has established herself as a formidable force in the wine industry, currently serving as the vice president of marketing at McBride Sisters Wine Company. Since joining the company in 2024, she maintains close collaboration with the general manager, the office of the chief executive officer, the founders, and the vice president of sales to oversee trade marketing, partnerships, public relations events and social media initiatives. She has also been instrumental in managing paid social media and overseeing profit and loss statements. Ms. Butler's expertise in digital marketing and direct-to-consumer growth has been pivotal in driving significant online sales growth for the company.
In addition to her role at McBride, Ms. Butler has been a brand and marketing consultant at Regenerative Organic Alliance, where she has played a crucial role in launching the first regenerative organic certified wine in the U.S. since 2024. This initiative highlights her innovative approach and underscores her commitment to sustainability and social impact. Ms. Butler's efforts have made regenerative organic one of the fastest-growing certifications globally.
Ms. Butler's earlier tenure at Bonterra Organic Estates from 2021 to 2024 was marked by remarkable achievements, initially as a senior global brand manager of sustainable brands and then as the marketing director and senior director of marketing of Bonterra Organic Estates. Her hard work led to a fully integrated team responsible for above-the-line marketing for their portfolio brands, increasing Bonterra's sales by nearly 10% and launching its first 360-degree always-on campaign, which resulted in a 24% growth in online sales in 2024. Ms. Butler's leadership helped position Bonterra as one of the fastest-growing top 15 brands during her time there.
Before entering the wine industry, Ms. Butler honed her skills in the consumer packaged goods sector. At Russell Stover Chocolates from 2017 to 2021, she excelled as a brand manager, senior brand manager and associate brand director, leading the company's seasonal portfolio. Ms. Butler's career began at Hallmark Cards in 2014, where she excelled in product and brand management during a transformative period for the company.
Ms. Butler's academic background includes a bachelor's degree in English and journalism with a minor in philosophy from Wake Forest University in 2007 and a Master of Business Administration with a focus on general marketing, communications and brand management from Washington University in Saint Louis in 2018. Beyond her professional endeavors, Ms. Butler is actively involved as a foundation board member for Alphapointe Foundation and a member of the Central Exchange Leadership Program and Wine Unify.
Ms. Butler received several accolades from Russell Stover Chocolates, such as the Leadership Award for growing the seasonal chocolate business and the Business Initiative of the Year for a multimillion-dollar deal with Walmart. Her dedication has been instrumental in shaping her people-centered strategies, emphasizing emotional connection. Looking ahead, Ms. Butler aims to lead prominent brands prioritizing social and environmental impact while consulting for organizations like the Regenerative Organic Alliance to enhance their environmental contributions within the U.S.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
# # #
Contact Information
-- --
Marquis Who's Who Ventures LLC
Uniondale, NY
USA
Telephone: 844-394-6946
Email: Email Us Here
Website: Visit Our Website