Marquis Who's Who Honors Deena Duran for Expertise in Business Management and Operations
Press Release July 22, 2025
Deena Duran is a distinguished senior business analyst at the University of New Mexico Health Sciences Center
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Ms. Duran received the Gerald W. May Outstanding Staff Award from the University of New Mexico in 2024.

ALBUQUERQUE, NM, July 22, 2025 /24-7PressRelease/ -- Deena Duran has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Duran has established herself as a distinguished senior business analyst at the University of New Mexico Health Sciences Center, where she has been instrumental in enhancing business processes since 2022. Her expertise in business process improvement is evident through her adept use of Smartsheet to streamline workflows and secure executive approvals. Before being named senior business analyst, Ms. Duran was an administrative officer for the institution from 2019 to 2022, where she refined her skills in central administration and worked closely with executive leaders. The University of New Mexico, founded in 1889, saw fall 2024 enrollment numbers at 27,075.

Before transitioning to higher education, Ms. Duran dedicated several years to teaching within Albuquerque Public Schools. From 2015 to 2019, she taught middle and elementary school students, imparting knowledge to them via a curriculum-based approach. Ms. Duran's journey in education began in 2014 as an AVID tutor within the district, where she first discovered her passion for helping others learn and grow.

Ms. Duran's academic achievements have significantly contributed to her professional success. She holds a Bachelor of Arts in psychology and international studies since 2014 and a Master of Arts in organization and information learning sciences since 2022 from the University of New Mexico. Currently pursuing a Master of Business Administration at the Anderson School of Management at the University of New Mexico, she continues to expand her knowledge and skills.

Beyond her formal education, Ms. Duran's commitment to professional development was further demonstrated through numerous credentials, including becoming certified in project management and system administration in Smartsheet. Additionally, she has participated in the executive leadership program with Phi Sigma Pi National Honor Fraternity. These credentials underscore Ms. Duran's dedication to continuous learning and leadership excellence.

Actively involved in professional and civic organizations, Ms. Duran is a member of the Project Management Institute and holds leadership positions in groups such as the UNM Staff Council and Staff Success Committee.

Ms. Duran's career is marked by notable achievements, including being named a Smartsheet Overachiever. This prestigious recognition was awarded to only 12 individuals globally out of approximately 350 applicants and has allowed her to present at the Smartsheet Engage conference and conduct webinars that attracted significant attention. Additionally, Ms. Duran received the Gerald W. May Outstanding Staff Award from the University of New Mexico in 2024.

Ms. Duran remains committed to providing diverse cultural experiences for her family while pursuing additional certifications in business analysis and data analysis. As she nears the completion of her second master's degree, she contemplates future academic pursuits while valuing the importance of taking time to recharge before embarking on new challenges.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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