HOUSTON, TX, September 05, 2025 /24-7PressRelease/ -- Arturo Colón-Rodríguez has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Renowned for his ability to design strategic solutions and connect brands with their consumers, Mr. Colón-Rodríguez currently serves as the digital creative director at Lopez Negrete Communications, where has been since 2019. In his role at the company, he collaborates closely with both the creative and account management teams to brainstorm innovative projects while also leading his own initiatives that emphasize meticulous attention to detail. His expertise in strategic and development thinking, design and art direction has been pivotal in elevating the agency's digital presence and campaign effectiveness.

Since 2018, Mr. Colón-Rodríguez has also operated as a full stack designer and creative strategist through his own platform, arturocolon.com. This venture has allowed him to further hone his skills in digital marketing, user interface design and business development while working with a diverse range of clients and projects that demand adaptability and forward-thinking solutions.

Prior to reaching his current roles, Mr. Colón-Rodríguez served as the associate creative director at Amuse Digital from 2016 to 2018. During this period, he guided creative teams in developing integrated marketing strategies and successfully increased company revenue by 30%. From 2014 to 2016, he was the digital associate creative director in his initial tenure at Lopez Negrete Communications, where he played a pivotal part in conceptualizing and executing digital campaigns that resonated with target audiences.

Among Mr. Colón-Rodríguez's most notable professional achievements during this time was a groundbreaking project for Verizon targeting the Latino market during the launch of the Motorola Droid phone in 2014. Recognizing the opportunity presented by the Latin Grammy Awards, he proposed creating a continuous 48-hour soundtrack celebrating the event to highlight the phone's battery life. Collaborating with renowned composer Andrés Levin, they crafted unique tracks with lyrics emphasizing product features. The campaign utilized social listening on Twitter, engaging fans with personalized lyric snippets in real time.

On the day of the Latin Grammy Awards, they partnered with nominated artist Prince Royce to record lyric responses for fans using his voice. The campaign quickly gained momentum and earned a Billboard Music Award — Lopez Negrete's only music-related accolade at that time — underscoring Mr. Colón-Rodríguez's innovative approach and impact on the creative industry.

Mr. Colón-Rodríguez's earlier experience includes serving as an interactive art director and flash developer at Badillo Saatchi & Saatchi from 2008 to 2012. There, he combined technical proficiency with creative vision and project coordination to produce award-winning digital content. He also contributed his expertise to the academic realm as a graphic designer professor at University of the East in Puerto Rico from 2007 to 2009, where he created a new curriculum for aspiring designers and taught students about crafting ideas and conveying clear, impactful messages.

Determined to stay aware of the latest developments and best practices in his field, Mr. Colón-Rodríguez is an active member of the Houston Advertising Federation (also known as AAF Houston) and serves as creative chair for the organization. His commitment extends beyond professional circles through charity work focused on disaster relief initiatives throughout Texas.

Hailing from an equally impressive academic background, Mr. Colón-Rodríguez earned a master's degree in digital art direction from CICE Escuela Profesional de Nuevas Tecnologías in Madrid, Spain, in 2006. He also obtained a master's degree in advertising from Complutense University of Madrid in 2005 and a Bachelor of Arts in advertising and public relations from the University of Puerto Rico in 2004. Along with his well-rounded education, he credits his family's support — particularly lessons instilled by his parents about passion and hard work — as foundational influences on his career trajectory.

Throughout his journey, Mr. Colón-Rodríguez has received numerous accolades honoring his creativity and leadership. His distinctions include a Gold Addy from AAF Houston in 2025 and multiple Addy Awards from the same organization in 2015. Furthermore, he received recognition at the Festival Iberoamericano de la Creatividad (FIAP Advertising Festival) in 2015, the Festival Internacional de Creatividad y Estrategia (FICE Awards) in Colombia in 2015 and the Mobile Web Awards in 2015.

A proud father of one five-year-old son, Mr. Colón-Rodríguez cherishes time spent with his family and enjoys activities such as going to the beach, surfing, cooking, barbecuing and traveling. Looking to the future, he aspires to share his creative expertise with individuals as well as small to medium-sized businesses that seek guidance but are unable to access agency resources. His dedication to excellence in digital design and creative strategy continues to shape industry standards while inspiring those around him through professional achievements, community involvement and following his passions.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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