MARATHON, FL, September 08, 2025 /24-7PressRelease/ -- Jason J. Peterson has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Peterson has established a distinguished career in the marine and tourism industry, currently serving as owner of Coco's Boat Rentals in Marathon, Florida, since 2015. Over the past decade, he has managed all aspects of the business, overseeing daily operations and delegating customer relations. Under his leadership, Coco's Boat Rentals has grown from a small, family-run operation to a thriving enterprise employing five staff members. His hands-on approach and commitment to excellence have earned the company recognition as one of the top-rated boat rental businesses in Florida, consistently ranking among the best out of five major competitors and achieving the highest distinction in 2024.

The journey to this achievement began with Mr. Peterson's deep-rooted connection to mechanical trades, inspired by his father Kenny Peterson and grandfather, both mechanics. Born in Shakopee, he developed practical skills early on and initially operated a masonry business in Minnesota specializing in custom stone work. When the construction sector experienced a downturn in 2009, he pivoted back to his boating roots and relocated to Florida. There, he worked as a mechanic for a boat rental company, gaining valuable experience in marine operations and customer service.

Prior to founding Coco's Boat Rentals, Mr. Peterson was employed as a welder at Lewis Engineering. His technical expertise was further validated by earning certification as a U.S. certified welder through the Department of Transportation. This background provided him with a strong foundation in mechanical systems and business management, areas in which he is now recognized as an expert.

Mr. Peterson considers his most notable accomplishment to be the successful purchase and ownership of a marina in the Florida Keys, a rare feat given the high value of land in the region. Together with his wife Wendy Peterson, he built the business from the ground up over seven years, ultimately reaching a financial milestone that made him the first millionaire in his family's history. This achievement is particularly meaningful to Mr. Peterson, whose family is known for its tradition of hard work and perseverance.

His educational background includes earning a diploma from his local high school, which laid the groundwork for his professional pursuits. The values instilled by his parents, especially his father, have been instrumental throughout his career. Additionally, Mr. Peterson credits his attorney David Manz, who became both a trusted business partner and close friend, for providing guidance rooted in mutual respect and moral integrity.

Beyond his professional responsibilities, Mr. Peterson is actively involved in civic life as a sponsor and volunteer for local charities. His commitment to community engagement reflects his belief in giving back and supporting others.

As he looks ahead, Mr. Peterson is dedicated to maintaining the high standards that have propelled Coco's Boat Rentals to its current level of success. He is focused on mentoring and preparing a trusted successor who shares his passion for excellence and resilience within the tourism industry. With three children of his own, he hopes to pass on not only his knowledge but also the values that have defined his journey, ensuring that future generations are equipped to meet challenges with determination and integrity.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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