Marquis Who's Who Honors Rafael Vasquez Yanis for Global Leadership in Supply Chain Technology and Innovation
Press Release September 23, 2025
Rafael Vasquez Yanis is recognized for over a decade of executive leadership, enabling global organizations to optimize and innovate their supply chains with Coupa
img img
His responsibilities include leading the efforts to strengthen relationships with global systems integrators, top consulting firms, and specialized regional boutique partners that drive innovation.

MIAMI, FL, September 23, 2025 /24-7PressRelease/ -- Rafael E. Vasquez has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Vasquez has built a distinguished career in supply chain engineering, technology, and innovation, marked by progressive global leadership roles and significant contributions to advancing the industry. With more than a decade of experience, he is recognized for his expertise in optimizing supply chains for Fortune 500 companies, leading international teams, and implementing innovative, technology-driven solutions that improve resilience and efficiency.

In 2025, Mr. Vasquez assumed the position of global head of supply chain alliances and partner ecosystem at Coupa. In this role, he has been instrumental in fostering strategic partnerships and expanding the company's global influence in supply chain technology. His responsibilities include leading the efforts to strengthen relationships with global systems integrators, top consulting firms, and specialized regional boutique partners that drive innovation. In this role, he ensures Coupa's supply chain and direct spend capabilities are effectively positioned in the market, amplifying the company's influence through the thought leadership of these firms and enabling broader adoption of resilient, technology-driven supply chain practices.

From 2024 to 2025, Mr. Vasquez served as vice president of customer success at Coupa, focusing on ensuring client satisfaction and was responsible for coaching and developing an international team while serving as a critical bridge between customers and product groups. He provided senior executives with actionable insights—particularly in areas such as tariff optimization—and advised on both operational and strategic challenges. His leadership directly contributed to helping enterprises capture greater value, strengthen competitiveness, and adapt to rapidly changing global trade conditions.

Between 2023 and 2024, he held the position of global head of supply chain professional services, after excelling as regional vice resident of professional services for the Americas from 2022 to 2023, and as regional vice president of customer services and value management from 2021 to 2023. Mr. Vasquez began his career at the organization in 2012 as a senior supply chain design consultant, providing expert guidance on supply chain design projects for multinational clients—work that laid the foundation for his trajectory as an industry leader.

Prior to joining Coupa, Mr. Vasquez was a key account manager for Logistics Services (DHL) in Panama from 2011 to 2012, where he oversaw critical accounts and supported operations across Central America. He began his career at Tetra Pak in 2008 in operations and supply chain roles, gaining foundational experience with a global leader in food processing and packaging.

Mr. Vasquez holds a bachelor's degree in industrial engineering from Universidad Católica Santa María La Antigua (2008), a master's degree in supply chain management from Universidad Latina de Panamá (2009), and an MBA from the same institution (2009). He further earned a Master of Science in supply chain engineering from the Georgia Institute of Technology (2011). Additionally, he holds certifications in supply chain design and network optimization from Coupa Supply Chain Solutions, Powered by LLamasoft (2020).

Beyond his executive responsibilities, Mr. Vasquez is deeply committed to talent development and civic engagement. He actively mentors students and emerging professionals through the Council of Supply Chain Management Professionals (CSCMP) and collaborates with leading academic institutions. Through these efforts, he helps prepare the next generation of supply chain leaders, bridging the gap between academia and industry, and ensuring that critical knowledge and innovation are translated into real-world impact.

A defining moment in Mr. Vasquez's career came when he moved to the United States to pursue his master's degree at the Georgia Institute of Technology, one of the world's top supply chain engineering programs. During this time, he collaborated with LLamasoft, a pioneering firm in supply chain optimization software. Recognizing his expertise, LLamasoft invited him to establish its presence in Latin America—an opportunity that launched his career in supply chain technology. This pivotal role not only marked his entry into the software industry but also positioned him as a bridge between global markets and innovative U.S. technology, ultimately leading to his long-term leadership at LLamasoft and, following its 2020 acquisition, at Coupa.

Mr. Vasquez has remained deeply engaged with leading industry organizations, advancing the global dialogue on supply chain technology and innovation. He has served as a board member of the Panama Roundtable for the Council of Supply Chain Management Professionals (since 2011), a board member of the Asociación Panameña de Ejecutivos de la Cadena de Suministros (since 2013), a committee member of the CSCMP Young Professionals Committee (since 2014), and, most recently, as a board member of the Florida CSCMP Roundtable (since 2025). In addition, he is a frequent speaker at major industry conferences, where he showcases cutting-edge technology and innovative practices that are shaping the future of supply chains worldwide.

Mr. Vasquez's achievements have been recognized with two Pros to Know Awards from Supply & Demand Chain Executive (2019, 2025), distinctions that underscore his lasting influence on the profession and his ability to deliver transformative results. He credits his success to taking bold, calculated risks, demonstrating resilience during global disruption, and maintaining an unwavering commitment to innovation. Above all, he champions adaptability as a defining skill in today's rapidly evolving landscape of technology and supply chains, where agility is critical to securing competitiveness and national resilience.

Looking ahead, Mr. Vasquez aims to deepen his leadership on a global scale while expanding his influence as a thought leader at the intersection of supply chain, technology, and artificial intelligence. He remains dedicated to advancing resilient, intelligent supply chains that support business competitiveness and national economic strength, while cultivating strong partnerships with peers, academic institutions, and industry stakeholders.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

# # #

Contact Information

-- --

Marquis Who's Who Ventures LLC

Uniondale, NY

USA

Telephone: 844-394-6946

Email: Email Us Here

Website: Visit Our Website

Follow Us: fb in x