NAPERVILLE, IL, October 03, 2025 /24-7PressRelease/ -- Matt Cameron has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Cameron has established a distinguished career in the consumer packaged goods industry, currently serving as vice president of sales at Universal Yums LLC since 2025. In this capacity, he is instrumental in building the retail side of the business and structuring internal processes to support growth. He leads the product team in developing new items tailored for major national retail accounts and is responsible for introducing the Universal Yums brand to prominent customers across the country. His efforts include establishing relationships with buyers at leading retailers, hiring key sales support staff and assisting the company's founders in navigating retail dynamics. Drawing on his extensive expertise in the candy industry, Mr. Cameron is dedicated to expanding the market presence of Universal Yums products and is passionate about growing the company into a widely recognized consumer packaged goods brand.

Prior to joining Universal Yums LLC, Mr. Cameron was director of sales, national account at Candyrific from 2022 to 2025. In this role, he managed strategic partnerships with major clients and contributed to the company's expansion within the confectionery sector. His leadership was marked by a focus on innovative sales strategies and fostering long-term relationships with key accounts.

From 2021 to 2022, Mr. Cameron served as senior brand manager, innovation at PurposeBuilt Brands, where he was responsible for driving product innovation and overseeing brand development initiatives that aligned with evolving consumer preferences. His work supported the launch of new products and enhanced the company's competitive positioning in the marketplace.

Between 2017 and 2021, Mr. Cameron held the position of senior commercialization manager, owned brand food/beverage and household at Walgreens Boots Alliance. During this period, he played a pivotal role in managing finances and developing new products for Walgreens' private label brands. Notably, he exceeded his initial financial targets by saving Walgreens approximately $20 million within his first two to three years—surpassing his goal of $12 to $14 million—through effective supplier negotiations and packaging optimization. As his responsibilities shifted toward product development, Mr. Cameron introduced premium candy trends from Europe to United States consumers, recognizing a demand for healthier treats and unique flavor combinations. His successful product launches attracted younger shoppers and differentiated Walgreens' candy selection in a traditionally static market, significantly enhancing customer engagement.

From 2013 to 2016, Mr. Cameron was product development manager private label at Walgreens, where he focused on expanding and refining private label offerings within the food and beverage categories. His contributions included identifying emerging trends and ensuring that new products met both quality standards and consumer expectations.

Mr. Cameron's earlier experience includes several roles at Daymon Worldwide from 2006 to 2013. As business manager, beverage and candy from 2012 to 2013, he oversaw category management and drove sales growth through strategic planning and execution. In his tenure as associate business manager, grocery from 2011 to 2012, he supported grocery category initiatives and collaborated with cross-functional teams on project implementation. From 2010 to 2011, as associate business manager, project management art redesign, he managed packaging redesign projects that improved product visibility and appeal on store shelves. Between 2008 and 2010, he served as associate business manager, household, focusing on household product categories and supporting client objectives through data-driven decision-making. He started his career as a product analyst at Daymon Worldwide from 2006 to 2007, where he gained foundational experience in market analysis and product performance evaluation.

Throughout his professional journey, Mr. Cameron has been an active member of industry organizations such as the National Confectioners Association and Specialty Food Association Inc., reflecting his commitment to staying informed about industry trends and best practices.

Mr. Cameron's academic background includes earning a Bachelor of Arts in food marketing from Haworth College of Business at Western Michigan University in Kalamazoo in 2005. His education provided him with a strong foundation in marketing principles specific to the food industry, a critical asset throughout his career as he navigated roles involving product development, commercialization and brand management.

Mr. Cameron attributes much of his success to perseverance developed through years of playing competitive hockey—including AAA hockey during his youth and club hockey while attending college—which instilled values of teamwork and resilience when facing challenges. Exposure to diverse cultures through work-related travel has further enriched his adaptability and understanding of global markets.

Outside of his professional endeavors, Mr. Cameron enjoys spending time with his two daughters and wife, often seeking their feedback on emerging candy and snack trends. He remains active by playing hockey, roller skating, playing pickleball and participating in a recreational men's league. He also is active with his daughters school being part of the PTA and involved in D.O.G.S. (Dads of great students) where he attends school lunch and recess and play games and help students with nutrition and exercise as well as just have fun. Looking ahead, he aims to elevate Universal Yums into a household name by raising public awareness of its unique offerings while continuing to introduce innovative trends and healthy food options to consumers across the United States. As a member of Universal Yums LLC leadership team, he is committed to achieving financial success alongside his team as they work collectively toward these goals.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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