Marquis Who's Who Honors Leif J. Briel, CFP®, for Distinguished Leadership in Financial Planning
Press Release October 7, 2025
Leif J. Briel, CFP, recognized as Founder and Chief Executive Officer of Endeavr Financial Planning & Wealth Management
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Under Mr. Briel's guidance, Endeavr has become a platform for other advisers seeking a fiduciary approach, emphasizing the importance of understanding each client's unique goals or "endeavor."

MINNETONKA, MN, October 07, 2025 /24-7PressRelease/ -- Leif J. Briel, CFP, has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Briel has established a distinguished career in financial planning and wealth management, marked by more than two decades of progressive leadership and client-focused service. As the chief executive officer of Endeavr Financial Planning & Wealth Management since 2023, he has been instrumental in shaping the firm's vision and direction. Mr. Briel's responsibilities include managing daily operations, diagnosing obstacles to progress, holding client meetings, engaging with prospective advisers and clients, ensuring suitable adviser-client matches and leading a team of advisors and professionals.

Under Mr. Briel's guidance, Endeavr has become a platform for other advisers seeking a fiduciary approach, emphasizing the importance of understanding each client's unique goals or "endeavor." His philosophy centers on aligning financial plans with clients' dreams rather than imposing generic solutions. Mr. Briel takes pride in optimizing each client's journey with tailored tools and services, expanding his reach from local beginnings to serving clients nationwide as they move and refer others.

The founding of Endeavr stands as Mr. Briel's most significant professional achievement. This accomplishment is deeply personal, representing not only entrepreneurial success but also the realization of a vision he shares with his wife, who has played an integral role in building the venture from its inception. For Mr. Briel, fulfillment comes from the impact his work has on clients' lives rather than external accolades or financial gain. His decision to leave his previous firm was driven by a desire for greater purpose and autonomy, ultimately leading to a profound sense of satisfaction and alignment with his true calling.

Prior to establishing Endeavr, Mr. Briel served as a wealth management adviser at The Northwestern Mutual Life Insurance Company from 2011 to 2023. In this capacity, he focused on personal financial planning, helping clients navigate complex financial landscapes while prioritizing their best interests. His experience at Northwestern Mutual reinforced his commitment to ethical practices and client-centered service.

From 2008 to 2010, Mr. Briel held the position of business development manager at Modis IT, now Akkodis, a global digital engineering company. In 2007, he worked as an account executive at 1st Franklin Financial Corporation, where he gained valuable experience in financial services and client relations. Mr. Briel's career began at Option One Mortgage as an account executive from 2004 to 2007, where he developed expertise in mortgage brokerage and wholesale operations during the challenging period of the Great Recession.

Mr. Briel's entry into the financial planning profession was shaped by early experiences in the mortgage industry during its cyclical downturns. Recognizing the need for stability and consistent value delivery regardless of economic conditions, he transitioned into financial planning after witnessing firsthand the volatility of mortgage markets during the Great Recession. Thirteen years at Northwestern Mutual solidified Mr. Briel's dedication to personal financial planning before he founded Endeavr Financial Planning & Wealth Management, a firm built on principles that prioritize clients' interests above corporate objectives.

In addition to his professional roles, Mr. Briel maintains active involvement in several industry-related organizations, reflecting his commitment to professional excellence and community engagement. He is a member of the Minneapolis Regional Chamber of Commerce and supports charitable initiatives through affiliations with Alex's Lemonade Stand Foundation and M Health Fairview Masonic Children's Hospital.

Mr. Briel's academic background includes earning a Bachelor of Arts from the University of Wisconsin-Eau Claire in 2001. He further distinguished himself by obtaining the Certified Financial Planner designation from The American College of Financial Services as well as the Chartered Life Underwriter and Chartered Financial Consultant certifications from the same institution. These credentials underscore Mr. Briel's expertise in comprehensive financial planning solutions.

Reflecting on his career, Mr. Briel attributes his success to relentless perseverance and a proactive approach to overcoming challenges. He believes that true failure only occurs when one chooses to quit and emphasizes the importance of anticipating potential obstacles before they arise. His advocacy for self-optimization, both physically and mentally, reflects his holistic view of personal and professional growth.

Beyond his professional pursuits, Mr. Briel is civically engaged as a member of the board of education and council of deacons at St. John's Lutheran Church & School. He also serves as trustee for his family land trust in the Boundary Waters of MN, reflecting his commitment to education, faith-based service and environmental stewardship. In his personal time, Mr. Briel enjoys camping, hiking, golfing and swimming.

Looking ahead, Mr. Briel envisions evolving Endeavr into a nationwide brand recognized not only for financial planning but also as a comprehensive resource for career opportunities and financial education. He remains open-minded about expansion strategies that foster growth while maintaining the integrity of his mission-driven approach. Inspired by the enduring influence of his great-grandfather, Mr. Briel is committed to building a legacy that will be appreciated by future generations, a legacy defined by meaningful impact rather than mere longevity or rebranding.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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