Marquis Who's Who Honors Nikki Candito for Expertise in Business and Marketing
Press Release October 30, 2025
Nikki Candito is recognized for her achievements in the marketing industry
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In founding The Enclave, she set out to create more than a workspace — a movement dedicated to helping women build boldly, connect meaningfully, and thrive collectively.

RALEIGH, NC, October 30, 2025 /24-7PressRelease/ -- Nikki Candito has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Candito is the Chief Executive Officer and Founder of The Enclave Collective, a modern women-centered business ecosystem based in Raleigh, North Carolina, established in 2025. In founding The Enclave, she set out to create more than a workspace — a movement dedicated to helping women build boldly, connect meaningfully, and thrive collectively. As CEO, she oversees strategy and creative direction, working closely with clients to uncover their brand stories and translate them into cohesive marketing strategies, visual identities, and digital experiences that inspire growth and transformation. Her entrepreneurial vision is rooted in more than two decades of experience in corporate marketing, where she consistently sought new levels of responsibility and success through her distinctive approach. Ms. Candito is recognized for her unique ability to see the big picture and connect every detail point to point, a skill that has led to the creation of roles tailored explicitly for her at several organizations, underscoring her significant contributions to both companies and audiences.

Before establishing The Enclave Collective, Ms. Candito was vice president of integrated marketing at Anteriad in the Raleigh-Durham-Chapel Hill area from 2021 to 2025. In this leadership position, she directed comprehensive marketing strategies that drove business growth and enhanced brand visibility.

From 2020 to 2021, Ms. Candito held the position of digital demand transformation leader at IBM in Raleigh, North Carolina. She was instrumental in leading global initiatives that transformed digital demand generation processes. Her tenure at IBM also included serving as demand generation strategy lead from 2019 to 2020 and digital marketing leader in 2019. Between 2017 and 2019, she served as cloud campaign manager at IBM, where she managed high-impact campaigns for cloud solutions.

Among her most notable achievements during her time at IBM was the worldwide launch of the company's new customer relationship management platform. This milestone stands as her most significant corporate accomplishment due to its global impact on the business.

Ms. Candito's earlier career includes serving as marketing communications manager for lead generation at Eaton in Raleigh-Durham from 2013 to 2017. She played a pivotal role in developing and executing lead generation strategies that contributed to the company's growth. Previously, she served as the marketing manager for the cloud business unit at Red Hat from 2012 to 2013, where she advanced cloud-based marketing initiatives.

She also served as vice president of marketing for the International Association of Business Communicators North Carolina Triangle Chapter from 2011 to 2012, supporting professional development and communication excellence within the organization.

From 2009 to 2012, Ms. Candito worked as a marketing communications specialist at Eaton Corporation in Raleigh-Durham, focusing on strategic communications and brand messaging. She was a marketing specialist at TeleHealth Services in Raleigh from 2008 to 2009, where she contributed to the marketing efforts of health care technology.

Her career began with roles such as coordinator of public relations and corporate communications at George P. Johnson in Boston from 2007 to 2008 and senior proposal specialist at New York Life Investment Management in Boston from 2003 to 2007.

Throughout her career, Ms. Candito has developed expertise in demand generation, marketing automation and customer relationship management, areas in which she is highly regarded for her proficiency and leadership.

Ms. Candito earned a Bachelor of Science in business administration with a major in marketing and a minor in sociology from Bryant University in Smithfield, Rhode Island, graduating in 2002. Her academic background provided a strong foundation for her professional journey by equipping her with analytical skills and an understanding of market dynamics and consumer behavior.

She attributes her success to resilience in overcoming challenges and adversity over the past decade, a quality that has made her stronger and more compassionate both personally and professionally. Sharing her story has enabled Ms. Candito to grow as a marketer, business owner and individual.

In addition to her professional pursuits, Ms. Candito is civically engaged as a volunteer at St. David's School in Raleigh. Her commitment to community involvement reflects her dedication beyond the workplace.

Her accomplishments have been recognized with several awards, including Marketing Team of the Year in 2023 and five Marketing Campaign of the Year Awards related to Eaton Corporation's marketing automation platform powered by Oracle.

Ms. Candito has contributed to innovative projects, including Innovation Incubation since 2014 and Professor Wattson since 2012, further demonstrating her commitment to advancing creative solutions within her field.

Outside of her professional life, Ms. Candito is the mother of Crosby and Gus. She enjoys playing tennis and pickleball, engaging with her sons' soccer and art activities, traveling, attending concerts, listening to live music and spending time with friends.

Looking ahead, Ms. Candito aims to strengthen The Enclave Collective by establishing a physical space designed specifically for women. This elevated co-working environment fosters collaboration, creativity, and a sense of community. She envisions expanding The Enclave Collective beyond Raleigh into multiple cities to reach more people seeking empowerment through connection.

Additionally, Ms. Candito has always aspired to be a sports journalist, with an appearance on ESPN remaining a future goal.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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