SNOQUALMIE, WA, October 31, 2025 /24-7PressRelease/ -- Ms. Claudia Martinez has been selected for inclusion in Marquis Who's Who for her outstanding achievements in technology, marketing, and leadership. Recognized for translating innovation into impact, Ms. Martinez serves as Head of Strategic Initiatives and Chief of Staff for SAP Business AI Marketing, where she drives global go-to-market alignment, launch frameworks, and operational strategy for SAP's expanding AI portfolio.

With over a decade of experience across technology, marketing, and finance, Ms. Martinez is known for transforming complex innovations into accessible, human-centered solutions. At SAP, she ensures that artificial intelligence is presented as an enabler of creativity and productivity rather than complexity—helping global teams scale their storytelling, operational excellence, and customer engagement through intelligent systems.

Prior to joining SAP, Ms. Martinez spent nearly a decade at Microsoft, where she held multiple leadership roles across marketing strategy, finance, and operations. As Events Marketing Strategy & Operations Lead within the Global Demand Center, she oversaw flagship experiences such as Microsoft Ignite and the Microsoft AI Tour, redesigning execution strategies to prioritize customer-centric, measurable experiences. She unified marketing, engineering, and sales functions through operational strategy and integrated planning, strengthening how Microsoft executed its innovation vision globally.

From 2020 to 2021, Ms. Martinez served as Senior Product Marketing Manager for Business Applications, where she developed the launch and disclosure framework now used across multiple business units—an approach that remains in place six years after its inception. Before that, she was Senior Finance Manager for Business Applications & Industry Marketing, driving cost savings of 14% while advancing financial planning and strategic decision-making across global go-to-market teams.

Ms. Martinez began her Microsoft career in Sales Operations and Finance through the ASPIRE program, managing financial operations and sales processes for enterprise teams and gaining foundational insight into the intersection of finance, strategy, and technology-driven sales.

Earlier in her career, Ms. Martinez held regional finance roles at L'Oréal and Belcorp, managing P&L oversight, ROI analysis, and financial planning in partnership with marketing and commercial leaders across more than ten Latin American markets. Her professional journey began at Procter & Gamble, where she developed deep expertise in commercial finance and market insights within the beauty and personal care category at the company's Latin America headquarters in Panama.

Education and Credentials

Ms. Martinez earned a Master of Advanced Management from the Yale School of Management, following her MBA in Innovation and Finance from EGADE Business School at the Tecnológico de Monterrey, one of Latin America's most prestigious institutions. During her studies, she served as an Executive Education Associate and was a finalist in the Amazon Case Competition, which deepened her focus on strategic innovation and influence in technology.

She also holds a Bachelor's degree in Financial Administration with a concentration in Banking Management from Tecnológico de Monterrey.

To complement her formal education, Ms. Martinez is a Prosci®-certified Change Management Practitioner, a WorkBoard-certified OKR (Objectives and Key Results) Expert, and holds Microsoft's Accessibility in Action certification, reflecting her commitment to inclusive business design and accessibility.

Leadership and Recognition

Ms. Martinez has earned recognition for her contributions to digital transformation, inclusive leadership, and the advancement of women in technology. She was featured in The OPULIS Project by Women in Cloud, a global initiative celebrating 50 women from Microsoft whose leadership and innovation helped drive the company's trillion-dollar transformation. The project honored their collective impact while also funding scholarships that empower the next generation of women shaping the future of artificial intelligence and technology.

She also received multiple internal recognitions and awards for innovation and impact during her tenure at Microsoft. Colleagues and executives alike describe Ms. Martinez as a leader who bridges strategic foresight with operational precision - a builder of systems, culture, and clarity who transforms strategy into scalable impact, all while leading with a people-first mindset.

Community and Global Impact

A strong advocate for access and inclusion, Ms. Martinez actively supports organizations such as Women in Cloud, Women in Technology, HiTech, and United Way. Through mentorship and advocacy, she helps open pathways for women and underrepresented communities to thrive in technology and leadership.

Beyond her professional commitments, Ms. Martinez is passionate about exploring new cultures, traveling, and connecting with communities that inspire curiosity, creativity, and growth.

Looking Ahead

Ms. Martinez's vision for the future centers on leveraging technology as a platform for access, empowerment, and equitable growth. She aims to continue shaping how organizations harness artificial intelligence to create meaningful connections, elevate performance, and unlock human potential at scale. Her journey stands as a testament to the power of curiosity, vision, and inclusive leadership—qualities that continue to define her influence in the global business landscape.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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