CARLISLE, MA, December 11, 2025 /24-7PressRelease/ -- Atyab Tahir has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Tahir has established himself as a formidable force in the digital financial services sector, with a career spanning over three decades. As the co-founder and chief executive officer of HugoBank, based in Pakistan, since 2023, he has been instrumental in managing relationships with stakeholders and ensuring alignment with the company's goals. Mr. Tahir's collaboration with the product development team has been pivotal in innovating financial products that meet market needs.

In addition to his contributions to HugoBank, Mr. Tahir founded Trayle Consulting in 2022, where he continues to provide strategic insights into financial inclusion. Headquartered in Dubai, his firm has additional locations in Boston and Karachi, Pakistan.

Before his present positions, Mr. Tahir was the chief executive officer at JazzCash in Pakistan in 2022, where he made significant advancements in digital payment solutions. From 2020 to 2022, he was the country head for Pakistan and Afghanistan at Mastercard, where he played a crucial role in expanding the company's footprint in these regions. Mr. Tahir's leadership as the general manager of digital at Habib Bank Limited, Pakistan's leading Bank, between 2016 and 2020 was also instrumental in his career growth.

Among other notable roles, Mr. Tahir held pivotal positions at Telenor Microfinance Bank Limited between 2012 and 2016, including chief strategy officer and chief risk officer. He also excelled as a Scival consultant and assistant director at Elsevier from 2011 to 2012, and as a manager of business advisory services at Protiviti between 2009 and 2011. Mr. Tahir's global business development experience was honed at Johnson & Johnson from 2007 to 2009, after consulting for the Asian Development Bank and serving as an associate analyst at Fidelity Investments, dating back to 1999.

Mr. Tahir's academic background laid a strong foundation for his illustrious career. He earned a Bachelor of Arts in philosophy, economics and political science from Dartmouth College in 1999, followed by a Bachelor of Science in management information systems from Daniel Webster College in 2001 and a Master of Business Administration in global management and strategy from the F.W. Olin Graduate School of Business at Babson College in 2007. Mr. Tahir's education has been instrumental in his ability to navigate complex financial landscapes and drive innovation. Additionally, he is recognized as a certified board director by the Pakistan Institute of Corporate Governance.

Mr. Tahir's commitment to financial inclusion is evident through his membership in industry-related organizations, such as OPEn: Organization of Pakistani Entrepreneurs since 2000, and his directorship at the Babson Consulting Club since 2006. In addition to his professional affiliations, he is recognized for his contributions to civic organizations, including the Shaukat Khanum Memorial Trust and the Kiran Foundation. Additionally, Mr. Tahir serves as a member of the technical advisory committee for the Pakistan National Human Development Report, under the United Nations Development Programme, an agency tasked with helping countries eliminate poverty and achieve sustainable economic growth and human development.

In light of his success, Mr. Tahir was named one of the Top 25 Most Influential Fintech Leaders by Fintech Features and received the Best Digital Thought Leader award from the Central Bank of UAE in 2023. Looking ahead, he is eager to continue excelling where he envisions building a digital bank tailored for emerging economies, aiming to make financial services more accessible and integrated into daily life. Mr. Tahir is dedicated to expanding digital banking services across Asia, Central Asia, parts of Europe, Africa and the Middle East while advocating for reduced a reliance on cash transactions. Through these efforts, he aims to promote economic growth and formalization by enhancing access to digital financial services globally.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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