FORT LAUDERDALE, FL, December 15, 2025 /24-7PressRelease/ -- Marquis Who's Who in America proudly recognizes Dr. Lily Bar-On, founder of the Women Wealth Intelligence Institute and creator of Women of Wealth IQ, for her transformative work at the intersection of neuroscience, economic psychology, and strategic finance. A visionary leader, educator, and system builder, Dr. Bar-On has spent over two decades advancing behavioral approaches to financial empowerment, especially among women and underrepresented groups.

Dr. Bar-On's work is driven by a mission to democratize access to wealth-building by decoding the behavioral, neurological, and societal patterns that govern financial decision-making. Through her initiatives, she has not only created innovative pathways for financial independence but also introduced a generational shift in how wealth is understood and cultivated.

Her academic background spans law, finance, and neurobehavioral science. Her current doctoral research in neurofinance explores how subconscious belief systems, neural conditioning, and cultural narratives shape both personal and corporate financial behavior. This interdisciplinary expertise underpins her proprietary framework: Money as Energy — a model that integrates neuroscience, NLP, and economic systems thinking to help individuals and organizations make more conscious, empowered financial choices.

Dr. Bar-On founded the Women Wealth Intelligence Institute to institutionalize this work. Through its programs and through the Women of Wealth IQ platform, she equips women with not just financial knowledge, but a transformed relationship to power, risk, and long-term value creation. Her approach is deeply generational, addressing the inherited scripts and historical exclusions that have limited women's financial agency for centuries.

Her professional journey reflects a transition from traditional finance to behavioral science, driven by a larger calling: to reconstruct the financial system from within, one insight and one community at a time.

She is also the founder of Casitas Blancas, a housing initiative dedicated to building dignified homes for families in extreme poverty throughout Latin America. In parallel, she leads the St. Germain Initiative, an effort focused on the rescue and rehabilitation of street children through shelter, education, and emotional development.

In addition to her research and philanthropic work, Dr. Bar-On serves on the board of directors of the Global Network for Mental Health, an international organization with chapters across Latin America and the United States, dedicated to advancing mental wellness and emotional education.

Dr. Bar-On speaks internationally on topics such as generational wealth trauma, financial behavior reprogramming, and the science of feminine intelligence in capital formation. Her forthcoming book will crystallize her philosophy and frameworks, offering a guide to women seeking not just success, but sovereignty.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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