CHARLOTTE, NC, January 16, 2026 /24-7PressRelease/ -- Breanne Byrne has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Byrne has established a distinguished career in marketing, business development, and customer experience, marked by her expertise in artificial intelligence–led go-to-market strategies, digital transformation, leadership abilities, and mentoring emerging leaders. In 2025, she assumed the role of chief marketing officer at Syntari International Inc., where she is responsible for establishing the marketing and customer experience department. Her work includes building the organization's brand voice and identity, developing the go-to-market operating system and digital brand, leveraging her MarTech stack to drive growth, and assembling a high-performing team to achieve organizational objectives. Additionally, Ms. Byrne plays a key role in business development by shaping market positioning, supporting enterprise sales efforts, and advancing strategic growth initiatives.
Before joining Syntari International Inc., Ms. Byrne served as the head of marketing and customer experience at Octapharma Plasma from 2023 to 2025. During her tenure, she maintained an impressive 98 percent team retention rate—an achievement of which she is particularly proud. Ms. Byrne was also instrumental in shaping the company's marketing direction and enhancing customer engagement.
Between 2021 and 2023, Ms. Byrne served as the director of marketing, brand strategy, and customer experience at Octapharma Plasma. In this capacity, she led initiatives that strengthened the organization's market presence and improved client satisfaction. She previously showcased her entrepreneurial leadership from 2013 to 2021 as the co-founder, managing partner, and head of marketing and business development at Bump & Run Apparel, LLC, where she oversaw all aspects of marketing strategy and business growth for the apparel company.
Ms. Byrne's earlier career included roles at DMS Organization in the Cayman Islands, where she served as a business development executive specializing in marketing and events from 2007 to 2009 after holding the role of marketing, events, and promotions manager from 2006 to 2007. She also earned foundational experience as a senior account manager at Karlitz and Company Inc. in New York City from 2004 to 2006, where she managed key accounts and contributed to major event planning projects. Across her career, Ms. Byrne lived and worked internationally for nearly 15 years, developing a global operating perspective that informs her approach to brand strategy, go-to-market execution, and organizational leadership today.
Exceptional academic credentials further define Ms. Byrne's presence in her dynamic field. She completed a Master of Business Administration with a focus in marketing and international management from Northeastern University in 2011 and secured an artificial intelligence and business strategy certification from the Massachusetts Institute of Technology, further enhancing her ability to lead digital transformation initiatives. Ms. Byrne's commitment to professional excellence is reflected in her active memberships with several industry organizations, including The Outlier Project, which she joined in 2025, and the CMO Council, with which she has been affiliated since 2024.
Ms. Byrne attributes her success to the guidance of mentors and mentees, the enduring support of family and friends, and the vibrant Charlotte community that has inspired her throughout her career. She remains dedicated to giving back and serves as a board member for ArtPop Street Gallery. Ms. Byrne has also contributed to the American Cancer Society, Habitat for Humanity, and various homeless shelters, demonstrating a longstanding commitment to social responsibility.
Ms. Byrne values time spent with family, including her husband and two children. To achieve balance, she enjoys traveling, running, golfing, and exploring new wines. Looking toward the future, she is committed to ensuring the continued success of Syntari International Inc. while embracing her responsibilities on the ArtPop board. Additionally, Ms. Byrne aims to continue growing professionally—particularly within artificial intelligence—and is actively seeking additional board opportunities as they arise.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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