COLORADO SPRINGS, CO, January 26, 2026 /24-7PressRelease/ -- Mary Carmel Lumibao Serna has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Serna proudly founded Rigelia Strategies LLC, a solo marketing agency, in 2025. In her leadership capacity with the firm, she specializes in translating the complex and meaningful work of ESG, sustainability, and climate-tech companies into clear narratives, credible leadership, and momentum that lasts. As a fractional strategic communications partner, her services align story, content, and thought leadership voice with long-term growth goals through LinkedIn articles, case studies, email newsletters, blogs, website copy, and voice audits.

Ms. Serna counts the establishment of her personal brand, Anything But Easy, and her own agency, Rigelia Strategies LLC, as her most notable achievements thus far, reflecting her commitment to a longstanding entrepreneurial vision and to supporting mission-driven organizations. Through Anything But Easy, she explores the difficult, human, in-between moments of life: identity shifts, rebuilding, quiet courage, and becoming. Through Rigelia Strategies LLC, she helps leaders clarify their voice, translate complexity into accessible narratives, and build credibility through consistent, human-centered thought leadership. By founding her own small business, Ms. Serna has struck the ideal balance between her professional aspirations and her fierce dedication to family and community. Notably, Ms. Serna makes meaningful contributions to education by volunteering in weekly literacy programs for students and demonstrates how personal fulfillment and professional success can coexist.

Before launching Rigelia Strategies LLC, Ms. Serna held a series of key positions with T. Rowe Price in both Colorado Springs and Baltimore. From 2021 through 2025, she was a senior manager and vice president, overseeing teams responsible for global investment compliance and regulatory adherence and ensuring the protection of client interests within the organization's operations. In 2020, Ms. Serna excelled as a lead manager and assistant vice president at T. Rowe Price, during which time she capably managed global compliance initiatives and contributed to the development of best practices for risk management.

Between 2017 and 2019, Ms. Serna served as a senior analyst at T. Rowe Price, analyzing investment portfolios for compliance with regulatory standards and internal policies. In this crucial role, she relied on experience earned as an analyst with the firm from 2014 through 2017, when she collaborated to monitor investment activities and support the company's compliance framework. Additionally, as a specialist with T. Rowe Price in Baltimore from 2011 to 2014, Ms. Serna provided expertise in compliance processes and supported operational improvements.

Notably, Ms. Serna was also a presence at other prominent companies. Her earlier experience includes serving as lead analyst at LPL Financial from 2008 to 2010, leading analytical projects related to investment products and compliance matters for partners at AXA Equitable, Lincoln, and independent RIAs and working as an analyst at LPL Financial from 2006 to 2007, focusing on data analysis and reporting for investment portfolios. Ms. Serna initiated her career in finance with T. Rowe Price as a senior associate in 2004 after starting as an associate at the 401K Participant Service Center earlier that year.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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