ROSWELL, GA, February 25, 2026 /24-7PressRelease/ -- Sviatoslav Lobach has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Lobach currently serves as vice president of CRM products at Creatio, a role he has held since 2025. Creatio is a global vendor of an agentic AI-Native CRM & workflow platform with no-code and AI at its core, helping organizations automate customer and operational workflows achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries globally. In this capacity, Mr. Lobach works closely with enterprise customers, executive leadership and cross-functional teams to shape product strategy and execution. He is responsible for defining the product vision, translating strategic priorities into deliverable innovation, and ensuring each release measurably improves customer outcomes and is adopted on scale. In this role, he has focused the organization on scaling applied AI capabilities—including autonomous, enterprise-grade agents—across CRM workflows, strengthening how teams capture customer insights, operationalize feedback, and shorten the cycle from discovery to delivery. He has also helped drive the adoption of AI-first end-to-end analysis of customer interactions, improving the speed and clarity of communication across product, engineering, and go-to-market teams, with clear delivery impact: reducing time-to-value for new implementations and increasing adoption of existing AI functionality among enterprise customers with complex change management.

Prior to joining Creatio, Mr. Lobach was leading forecasting product offering at People.ai Inc. from 2024 to 2025. During his tenure, he led the launch of an enterprise-grade forecasting product that was targeted to double the company's annual recurring revenue. His efforts resulted in a tenfold upsell to the company's largest customers, including a Fortune 100 client—an achievement of considerable significance within the industry. Reflecting on his impact, CEO Oleg Rogynskyy said Mr. Lobach is "one of the best product guys I know—he came into People.ai and moved lightning fast to build a new product from scratch. He's the kind of manager you'd want on your team."

From 2024 to 2025, Mr. Lobach also co-founded Digi Team and built Digi BDR—a fully autonomous outbound sales solution that automates core BDR work end-to-end, including lead generation, prospecting, account/prospect research, personalized outreach, follow-ups, and meeting scheduling. The project scaled from $0 to $60,000 in ARR within three months, demonstrating rapid market validation and execution.

From 2019 to 2024, Mr. Lobach served as vice president of product at Revenue Grid. He played a pivotal role in scaling the company from its inception through significant growth milestones, including raising a $22 million Series A funding round and driving annual recurring revenue beyond $10 million. His leadership was instrumental in guiding Revenue Grid from zero to one and then from one to 100 in terms of business scale—a testament to his expertise in scaling companies. As CEO Vlad Voskresenskyy noted, Mr. Lobach's progression "from software engineer to product leader… has been truly remarkable," emphasizing that the product "grew from zero to multi-mil in aggregated ARR," with Mr. Lobach demonstrating "exceptional end-to-end ownership" across the SaaS lifecycle.

Mr. Lobach's earlier roles at Revenue Grid included senior product manager from 2015 to 2019 and senior full stack engineer in 2015. These positions allowed him to develop a comprehensive understanding of both technical and managerial aspects of product development. Before joining Revenue Grid, he was chief executive officer and co-founder of GdeBanan from 2014 to 2015, where he gained valuable entrepreneurial experience leading a technology startup. His career began as a full stack engineer at Park Code LLC from 2010 to 2014.

Throughout his career, Mr. Lobach has established himself as an expert and innovative leader in Enterprise CRM and AI Applications. He is actively engaged in professional communities such as Reforge—a prominent product community fostering engagement among product professionals—and Pavilion, which focuses on sales and go-to-market professionals. These affiliations provide him with ongoing insights into industry challenges and technological advancements.

Mr. Lobach's academic background includes a master's degree in computer science with a specialization in systems analysis from Taras Shevchenko National University of Kyiv, graduating with honors in 2015, and a bachelor's degree in computer science with honors from the same institution in 2013. He also holds several professional certifications that have further enhanced his capabilities: Project Management Professional certification from the Project Management Institute awarded in 2025; certificate in product strategy from Reforge earned in 2022; and certificate in growth series from Reforge also completed in 2022.

Mr. Lobach attributes his success to hard work and maintains deep respect for individuals who dedicate themselves fully to their endeavors. He emphasizes that while diligence lays the groundwork for achievement, it does not guarantee success without humility and emotional intelligence, qualities he considers essential for understanding the needs of both customers and colleagues within a product-focused environment.

Beyond his professional pursuits, Mr. Lobach is deeply committed to philanthropic efforts related to Ukraine, reflecting his heritage and concern for those affected by conflict there. He is actively involved in charitable initiatives within Creatio as well as supporting friends and communities on the front lines by providing humanitarian aid.

In his personal life, Mr. Lobach is the proud father of one daughter. He enjoys spending time with family, playing tennis and competing in the double A1 division of the Alta League. Looking ahead, he intends to expand Creatio's influence within the industry by participating in broader initial public offerings or larger investment rounds aimed at shaping the future of customer relationship management through artificial intelligence-driven innovation. He remains dedicated to leveraging technology to disrupt stagnant sectors and drive meaningful change across the industry landscape.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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