MONTEREY, CA, March 18, 2026 /24-7PressRelease/ -- Jose D. Perez is a distinguished biographee of Marquis Who's Who. He was recently spotlighted in New York City's Times Square on a 22-story screen that is passed by an estimated 1.5 million people daily. As in all Marquis Who's Who biographical volumes, individuals profiled are chosen from among a pool of the most prominent professionals and are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Perez, the chief executive officer of Federico's Drive-In Shoe Service, has dedicated 37 years to the shoe repair industry, establishing himself as an expert in mixing and matching colors, shoe repair and professional dyeing. Since 2020, he has led Federico's Drive-In Shoe Service in Monterey, California, a company renowned for its award-winning service and recognized annually as the Best Shoe Repair Shop in the area by The Carmel Pinecone and other local publications.

Mr. Perez's journey began at the age of 20 when he started cleaning and shining shoes at a shoe repair company in Beverly Hills, California. His early experiences with coloring his tennis shoes garnered compliments and sparked his interest in the craft. From 1988 to 1997, he honed his skills at the Beverly Hills-based shoe company before working in Los Angeles and Salinas, California, from 1997 to 1999.

In 1999, Mr. Perez joined Federico's Drive-In Shoe Service, specializing in dyeing shoes and boots for events such as the California Rodeo Salinas. His dedication to quality service and efficient performance contributed significantly to his success. In 2020, he became the third owner of Federico's Drive-In Shoe Service after purchasing it from Henry Federico, the son of the original owner.

Under Mr. Perez's leadership, Federico's Drive-In Shoe Service has continued to stand out as a full-service shoe store with a specialty dyeing department. He prides himself on finding easier and better ways to run the business, developing his own system that emphasizes customer service and satisfaction. Mr. Perez attributes his success to his commitment to providing quality service and ensuring that every job is done right. This dedication has been a driving force throughout his career, allowing him to build a legacy of excellence.

Outside his professional life, Mr. Perez is actively involved in the local rodeo community through his work with the California Rodeo Salinas. He takes great pride in contributing to this event each year by dyeing shoes and boots for the rodeo queens. Looking ahead, Mr. Perez aims to maintain Federico's Drive-In Shoe Service's tradition of excellence while expanding its reach. He hopes to grow the company by providing more jobs and potentially opening a location in Beverly Hills.

Mr. Perez advises those entering the shoe repair industry to work hard and dedicate many hours each day toward achieving their goals. His commitment to customer appreciation and quality service remains central to his professional philosophy as he continues to build upon his legacy.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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