FREELAND, MD, May 28, 2026 /24-7PressRelease/ -- Cristina M. McKay has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mrs. McKay has established a distinguished career in the e-commerce and wellness industries through her role as the founder of EverBella since 2021. She spearheads the company's overall brand vision, marketing strategy, and customer communication, while also overseeing all facets of the business — from product development and contractor management to affiliate partnerships, email marketing, social media, and community engagement. Through her leadership and direct-response marketing expertise, EverBella has grown a loyal customer base of more than 60,000 customers and collaborated with notable personalities such as Forbes Riley.
Under Mrs. McKay's leadership, EverBella's flagship product, Complete Collagen Plus, has become a standout success in the wellness space. The delicious caramel-flavored liquid collagen supplement was inspired by her own personal health journey after experiencing challenges such as hair thinning, dull skin, low energy, and weight gain despite maintaining a healthy lifestyle. Frustrated by the lack of effective, clean solutions available to women, she became determined to create a product that could support healthier-looking skin, hair, nails, and overall vitality from the inside out.
After extensive research and self-experimentation with supplementation, Mrs. McKay developed a unique micelle liposomal collagen formula designed for enhanced nutrient absorption and efficacy. By combining high-quality ingredients with advanced delivery technology, she began noticing significant improvements in her own well-being, including fast-growing hair, more radiant skin, improved energy, and a healthier body composition. Motivated by these results and positive feedback from friends who also benefited from the product, she brought Complete Collagen Plus to market in 2021.
The brand generated one million dollars in sales during its first year. Since then, she has released more complimentary products including Essential Growth Hair Serum, Complete Biotin Plus, and NutraBoost Beauty Gummies for a complete glow solution inside and out.
The entire EverBella product line is proudly made in the USA using clean, all-natural, Non-GMO ingredients with zero sugar and no unnecessary fillers. Every formulation is free from common allergens such as soy, corn, yeast, wheat, and gluten, and is third-party tested for heavy metals and contaminants to ensure exceptional quality and purity. Backed by a commitment to both efficacy and transparency, Mrs. McKay confidently stands behind every product with a 180-day feel-the-difference guarantee or your money back.
Mrs. McKay takes particular pride in making women feel seen and heard through EverBella's transparent approach to supplements. She values honesty with her customers and finds validation in testimonials from women, who report transformative results and renewed confidence after using her products. This commitment to holistic living is central to EverBella's ethos, emphasizing not only supplementation but also peace and self-assurance as essential components of well-being.
Prior to founding EverBella, Mrs. McKay served as chief marketing officer at PuraTHRIVE from 2020 to 2024, where she gained comprehensive experience in the supplement industry and e-commerce operations. Her tenure at PuraTHRIVE was instrumental in shaping her understanding of business management and deepening her interest in high-absorption nutritional products tailored for women.
From 2019 to 2020, Mrs. McKay held the position of agency director at East 5th Avenue, where she led marketing initiatives and earned recognition for her innovative strategies. Her earlier roles at NewMarket Group, an Agora company based in Baltimore, included affiliate marketing specialist from 2018 to 2019, senior media buyer and affiliate manager from 2016 to 2019, and marketing coordinator from 2014 to 2018. These positions allowed her to develop expertise in digital marketing, media buying, and affiliate program management.
At the outset of her professional journey, Mrs. McKay worked as an account management intern at One to One Networks in Baltimore in 2011. She later served as a digital coordinator at Weber Shandwick in Baltimore in 2012 before joining Power Target in Millersville as an internet marketing specialist from 2013 to 2015, where she further developed her expertise in digital marketing and brand strategy.
Mrs. McKay's academic background includes a Bachelor of Science in mass communication with concentrations in marketing, advertising, and public relations from Towson University, completed in 2013. She has also earned certification in digital analytics fundamentals from Google.
Reflecting on her career, Mrs. McKay credits much of her success to her ability to connect authentically with people. This approach has enabled her to grow EverBella's community organically by fostering genuine relationships focused on education and support rather than aggressive sales tactics.
A significant influence on Mrs. McKay's professional philosophy has been her father, a highly accomplished pharmacist, educator, and pharmaceutical advisor. After teaching at the University of Maryland, he went on to advise on proper dosing protocols for highly addictive medications. His example instilled in her the importance of critical thinking, innovation, and pursuing meaningful solutions that genuinely improve people's lives.
Mrs. McKay's achievements have been recognized through several awards, including the Best Affiliate Manager Award from Direct Response Marketing Partners Group in 2020, the Best Traffic Tee-Up from East 5th Avenue in 2021, inclusion among the Top Self-Made Women in America from MSN in 2025, and recognition as one of Five Inspiring Women in Wellness from OK! Magazine in 2025. She has also been featured in various publications, including Woman's World, US Weekly, Galore, Marie Claire, and Women's Journal to name a few, as well as podcasts such as Wellness Mama, Live Beyond The Norms, and You World Order, further establishing her visibility within the wellness sector.
Born in Baltimore, Mrs. McKay balances her professional pursuits with a rich personal life centered on faith, family, motherhood, and holistic living. She resides on a 24-acre farm with her husband and children, where she maintains an acre-sized labyrinth garden inspired by her mother, a passionate gardener. She hopes to one day open the space to the public for community enjoyment. Outside of business, she enjoys tending her vegetable and flower gardens, selling fresh eggs and homegrown goods locally, volunteering at church, and traveling with her family.
Looking ahead, Mrs. McKay remains focused on expanding EverBella's reach as a global brand through innovative product launches, strategic brand partnerships, philanthropic initiatives, and digital wellness offerings designed to support women seeking lasting, visible transformation from the inside out.
With a mission to help women everywhere to "Be Forever Beautiful," she continues to draw inspiration from helping others achieve wellness and confidence through transparency, education, and community-building within the supplement industry.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis® publications, including Who's Who in America® and Who's Who in the World®, remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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