MIAMI, FL, June 01, 2026 /24-7PressRelease/ -- Ignacio Lanfranconi has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Lanfranconi has established himself as a leader in finance, operations and marketing technology. Since 2019, he has served as Chief Financial Officer and Chief Operating Officer of Direcly, a minority-owned Google Marketing Platform and Google Cloud consulting partner based in Miami. In his role, Mr. Lanfranconi oversees the full financial architecture of a +$20 million marketing technology company operating under a recurring revenue model. He leads financial strategy, capital allocation, margin optimization and cross-border operational governance for a 30-person team spanning digital marketing, multi-cloud infrastructure, business intelligence and analytics.

During his tenure at Direcly, Mr. Lanfranconi has led the finance department with only two members, successfully managing +$20 million in annual revenue for a marketing technology company with a recurring revenue model. This achievement was recognized when he received the South Florida Business Journal CFO Award in January 2026, an honor that stands as a testament to the outstanding work accomplished by his team of 30 employees. Under his leadership, Direcly was also acknowledged by the South Florida Business Journal as the fastest-growing company in 2024 and ranked among the 150 fastest-growing companies in 2025.

Prior to becoming a managing partner at Direcly, Mr. Lanfranconi built a strong foundation in financial analysis and risk management. He served as a Senior Risk Analyst at Santander Río Bank, where he developed and validated scoring and rating models supporting strategic credit decisions. Earlier in his career, he worked as a Financial and Economic Analyst within Argentina's Ministry of Economy, analyzing financial statements of publicly traded companies and contributing to macroeconomic financial oversight.

Mr. Lanfranconi holds a Bachelor's degree in Business Administration and Actuarial Science from the University of Buenos Aires, a postgraduate degree in Corporate Finance from UCEMA and a Master of Business Administration. He has further completed executive programs through MIT xPRO and Stanford Executive Education and maintains certifications in Google Marketing Platform technologies, Microsoft Business Intelligence and Lean Six Sigma.

Beyond his executive responsibilities, Mr. Lanfranconi is dedicated to mentoring emerging finance and analytics professionals and promoting principled financial governance within high-growth technology organizations. His leadership philosophy emphasizes the design of durable operating frameworks, building institutions that are structured for longevity, disciplined growth and enduring relevance rather than short-term expansion.

His approach to enterprise leadership integrates financial rigor, technological fluency and operational architecture to create sustainable enterprise value. Central to his professional journey is a deeply rooted sense of responsibility and a commitment to core principles that have shaped his resilience, strategic clarity and long-term orientation.

Family remains a foundational pillar in Mr. Lanfranconi's life, reinforcing the values of discipline, accountability and stewardship that guide his professional decisions. Looking ahead, Mr. Lanfranconi intends to apply his experience in finance, governance and technology toward the development of new entrepreneurial platforms built upon the same values that have defined his career, disciplined execution, ethical stewardship and long-term institutional thinking.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis® publications, including Who's Who in America® and Who's Who in the World®, remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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