PORTLAND, OR, July 13, 2026 /24-7PressRelease/ -- Gigi Bittar has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Bittar's professional journey spans nearly four decades, marked by a steadfast commitment to compassionate care and a philosophy that prioritizes the well-being of families above financial gain. As the president of G & J In Home Care LLC since 2009, she has overseen all aspects of the organization's operations in Portland, Oregon. For many years, Ms. Bittar managed the business independently, handling hiring, client consultations, payroll and direct caregiving responsibilities. She worked closely with a bookkeeper and a certified public accountant to ensure sound financial management while maintaining personal involvement in every stage of the company's growth.

Under Ms. Bittar's leadership, G & J In Home Care LLC has become known for its family-centered approach. The organization operates almost exclusively through word-of-mouth referrals, serving clients for periods ranging from initial assistance to more than a decade. Ms. Bittar employs a small team of office staff and caregivers, including her daughter-in-law and her daughter, who began as a caregiver and advanced to become a nurse through further education, ensuring continuity and stability for clients. Her husband, George, focused on direct caregiving until 2020 before transitioning to an administrative role. The company's philosophy extends beyond task-based care to encompass companionship and emotional support, recognizing that each client's needs are unique and often extend beyond physical assistance.

Ms. Bittar is recognized for her transparent business practices and unwavering empathy. She maintains a base rate significantly below local industry standards, often reducing fees further for families experiencing financial hardship. By openly discussing the costs associated with employment and care provision, including caregiver wages and employment-related expenses, Ms. Bittar ensures clients understand her commitment to accessibility rather than profit maximization. This approach has fostered deep trust within the community, with many families expressing gratitude through heartfelt letters and gestures rather than formal accolades.

Before founding G & J In Home Care LLC, Ms. Bittar operated Forever Care Homes in Portland, where she provided adult foster care services alongside her husband. This experience laid the foundation for her transition into in-home care services and informed her belief in the importance of continuity in caregiving relationships.

Ms. Bittar's career began in 1989 as a nurse assistant after immigrating from Brazil to the U.S. in 1988. She entered the field at a time when Oregon was implementing new certification requirements for caregivers, prompting her to formalize her training. Despite having no prior experience in elder care, Ms. Bittar quickly distinguished herself through diligence and adaptability. Her early work included supporting residents with dementia and providing translation assistance during training programs for family members entering the profession.

A pivotal moment occurred when Ms. Bittar was approached by the spouse of a nursing home resident who offered private full-time employment for both her and her husband, including health insurance coverage, a critical consideration as they raised premature twins. This opportunity allowed them to focus on individualized care for two clients rather than managing larger caseloads within institutional settings, deepening their commitment to personalized service.

Ms. Bittar received a bachelor's degree in teaching from an institution in Brazil, completed prior to her immigration in 1988. Her success is rooted in honesty, direct communication and an intrinsic drive to help others, traits shaped by her upbringing as one of 11 children in Brazil. From an early age, Ms. Bittar demonstrated a desire to be useful and supportive, attributes reinforced by her Catholic faith and belief that her life's work is guided by divine purpose rather than circumstance.

In addition to remaining deeply involved with her family business, Ms. Bittar aspires to write a book chronicling her experiences in caregiving. She also aims to establish a nonprofit organization dedicated to supporting children based on her educational background. Throughout her career, Ms. Bittar has defined success not by financial metrics, but by the enduring relationships she forms with clients and their families.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis® publications, including Who's Who in America® and Who's Who in the World®, remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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