NAPERVILLE, IL, July 29, 2026 /24-7PressRelease/ -- Swati D. has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Swati has established herself as a prominent figure in global marketing strategy and business leadership, with a career spanning over 20 years across multiple continents and industries. As the founder, business leader and global marketing strategist at Eternal Creations, a consulting and professional services company in Illinois, since 2024, she has demonstrated a commitment to organizational transformation and sustainable growth. In her current role, Ms. Dayal oversees founder responsibilities, provides independent consulting, sets strategic priorities, collaborates with clients and partners on deadlines, and adapts to the evolving business landscape. Her approach is characterized by agility, data-driven planning and a focus on long-term objectives.

Before establishing Eternal Creations, Ms. Swati served as a mentor at 1871 in Chicago from 2023 to 2026, where she guided emerging entrepreneurs and contributed to the development of innovative marketing strategies within the technology start up space. Her expertise was further leveraged during her tenure as the senior director of portfolio and product marketing at Spinnaker Support LLC between 2022 and 2023 where she led cross-functional teams in executing marketing strategies that drove measurable business outcomes.

Earlier, from 2021 to 2022, Ms. Swati held the position of marketing director for SaaS and services at Johnson Controls, where she was instrumental in launching new service offerings and expanding market reach. Her leadership extended to Motorola Solutions Inc., where she served as the director of global services marketing between 2019 and 2021, leading a global marketing team and overseeing international campaigns for a billion-dollar managed and professional services portfolio.

Ms. Swati also held upward positions with companies like Johnson Controls and IBM in the Chicago area. Her foundational roles took place in Citibank N.A., serving as area credit manager for mortgages covering international markets and as a relationship manager catering to small and medium enterprises, dating back to 2005.

Integral to her professional success, Ms. Swati received a Bachelor of Engineering in electronics and telecommunications in 2002 and a Master of Business Administration in marketing and finance from FORE School of Management in 2005. Her commitment to continuous learning is reflected in professional credentials and certifications from the Stanford Graduate School of Business, in 2025, after previously completing executive education programs in business, leadership, AI and digital strategies from Harvard Business School and Sloan School of Management at Massachusetts Institute of Technology during the time period 2021-2023.

Ms. Swati's thought leadership has included publishing original works such as 'Beyond Quick Fixes, Strategic Consulting Drives Long-Term Success — Here's How' for Young Upstarts, The Strategic Power of Market Research That Fuels Business Growth for LEADAFI and 'Messaging — The Essence of Marketing' for US Business. Meanwhile, her civic engagement has included serving as an active member of the Naperville Area Chamber of Commerce. She also remains an active community partner with 1871, reflecting her dedication to fostering entrepreneurship and economic development locally.

Throughout her career, Ms. Swati has been recognized for transforming organizations, from startups to Fortune 500 companies, by coupling expertise grounded in customer-centricity with advanced technologies such as AI, cloud platforms and automation. Her efforts have consistently delivered up to five times the return on investment for marketing initiatives across diverse industries.

Notably, Ms. Swati was featured in Times Square as one of the honorees of the Global 100 Power List by the Forttuna Group in 2026 and highlighted in a US Reporter article titled 'Swati Dayal, CEO of Eternal Creations, Reveals 3 Winning Holiday Marketing Strategies for Tech Startups' in 2024. Her accolades have included recognition as USA's Most Visionary Women Marketing Maestro Empowering Global Growth by Conglomerate in 2026 and as a Most Transformational Women Leader by CIO Women Magazine in 2025.

Ms. Swati attributes her achievements to networking, building reciprocal relationships, ongoing education and resilience. She credits both formal studies at institutions like Harvard University, Stanford University and MIT, as well as self-directed learning, for shaping her career trajectory. Entering the workforce at Citibank provided foundational financial expertise that complemented her engineering background and fueled her transition into technology-focused leadership roles.

Looking ahead, Ms. Swati intends to expand Eternal Creations further, creating business value while fostering an inclusive culture that empowers individuals to grow professionally and personally. She remains committed to building partnerships that generate employment opportunities and promote collective happiness through transparency and collaboration.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis® publications, including Who's Who in America® and Who's Who in the World®, remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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