WEEHAWKEN, NJ, July 29, 2026 /24-7PressRelease/ -- Farah R. Alli has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Alli serves as a Licensed Associate Real Estate Broker, Founding Partner of Story Residential at Compass, a real estate firm serving Northern New Jersey. A third-generation real estate professional, she has built her career around the belief that every client's journey is unique and that every real estate decision deserves thoughtful guidance, education, and advocacy.

At the heart of Ms. Alli's philosophy is a simple belief: every home has a story, and every client deserves an advisor who understands that real estate decisions are rarely just financial—they're deeply personal. That belief inspired the name Story Residential and continues to shape her approach to every client relationship.

Since joining the family business full time in 2014, Ms. Alli has partnered with her brother, Managing Broker Padraic Gallagher, to transform Story Residential into one of New Jersey's most respected real estate organizations. Together, they have built a collaborative brokerage of approximately 20 professionals serving residential and commercial clients throughout Northern New Jersey.

Today, Story Residential has surpassed $2 billion in lifetime residential sales and is consistently recognized among the state's elite real estate teams. In the 2026 RealTrends Rankings, Story Residential was named the No. 1 real estate team in Hoboken for the fifth consecutive year by both transaction sides and sales volume. The team also ranked No. 4 in New Jersey for transaction sides and No. 7 statewide for sales volume, reflecting its sustained leadership and exceptional market performance.

Known for blending corporate leadership experience with three generations of real estate expertise, Ms. Alli has built a career defined by education, strategic guidance, and lasting client relationships.

As a leader within the organization, Ms. Alli oversees agent development, training, mentoring, and client support while remaining actively involved in transactions from contract through closing. Her expertise spans residential sales, negotiations, agent education, sales leadership, first-time homebuyer education, and complex real estate transactions. She is particularly recognized for helping clients navigate significant life transitions with clarity, empathy, and strategic counsel.

Among her many professional accomplishments, Ms. Alli considers building the culture of Story Residential to be her proudest achievement. Following successful treatment for breast cancer, she joined the family business during a pivotal period as the company transitioned from Prudential to Berkshire Hathaway HomeServices. Drawing upon more than two decades of corporate leadership experience, she helped reshape the brokerage by recruiting professionals who shared a commitment to collaboration, integrity, and exceptional client service.

Rather than fostering an environment driven by internal competition, Ms. Alli helped establish a culture centered on mentorship, teamwork, and shared success—one in which agents willingly support one another because they believe exceptional service benefits everyone involved. That philosophy continues to distinguish Story Residential today.

Passionate about education, Ms. Alli is also a Certified Instructor for the nationally recognized How to Buy a House® program, where she teaches first-time buyers, renters, and future homeowners about the home-buying process and long-term wealth building through real estate.
In 2026, she earned the prestigious Certified Divorce Real Estate Expert (CDRE®) designation, becoming one of only seven professionals in the State of New Jersey to hold the credential. This specialized certification enables her to assist divorcing homeowners, attorneys, mediators, and financial professionals in navigating one of the most financially significant aspects of divorce—the family home—providing objective guidance during one of life's most emotionally complex transitions.

Before returning to the family business, Ms. Alli built a distinguished corporate career spanning more than two decades. She held leadership positions with Salesforce Marketing Cloud, the Associated Press, Getty Images, Katz Digital/Photobition, Chroma Copy International, and United Parcel Service (UPS), specializing in sales leadership, operations management, business development, sales enablement, and national training. Those experiences continue to influence her strategic approach to leadership, business growth, and client service.

Ms. Alli earned a Bachelor of Arts in English and Communications from Rutgers University–Newark. She is a licensed New Jersey real estate broker whose professional development includes advanced certifications in divorce real estate, relocation, and homebuyer education.

Reflecting on her career, Ms. Alli credits much of her success to the unwavering support of her mother and siblings. Although she initially chose to build her career independently in corporate America, she ultimately returned to her family's real estate legacy during her mother's retirement after more than four decades in the industry. That decision allowed her to combine her corporate leadership experience with generations of real estate knowledge while helping build Story Residential into one of New Jersey's most respected brokerages.

Beyond her professional accomplishments, Ms. Alli remains committed to serving her community. She actively supports breast cancer awareness initiatives and organizations including the Susan G. Komen Foundation and is passionate about encouraging and supporting fellow survivors. She is also a proud mother who treasures time with her daughter, Ava, and credits family as the foundation of both her personal and professional life.

Throughout her career, Ms. Alli has been recognized with numerous professional honors, including the New Jersey REALTORS® Circle of Excellence Sales Award® Platinum Level. Her inclusion in Marquis Who's Who reflects not only her professional accomplishments but also her enduring commitment to leadership, education, and client advocacy.

For Ms. Alli, real estate has never been about transactions—it has always been about people. Whether helping a first-time buyer purchase a home, guiding a family through divorce, advising an investor, or assisting longtime homeowners with their next chapter, she believes every client deserves trusted expertise, genuine compassion, and an advisor who understands that every home has a story. Through education, advocacy, and unwavering integrity, she remains committed to helping her clients move forward with confidence while building lasting relationships that extend well beyond the closing table.

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. The suite of Marquis® publications, including Who's Who in America® and Who's Who in the World®, remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the globe. Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

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