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WEST SIMSBURY, CT, November 19, 2009 /24-7PressRelease/ -- The Web Marketing Association judges will select the best mobile applications for advertising of 2010 in 86 industries as part of their 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This is the first year the mobile applications will be competing as a standalone category. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2010.
"While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be," said William Rice, president of the Web Marketing Association. "Whether for the iPhone, Blackberry, or the new Android phones, mobile apps are becoming a must have marketing tool and the Web Marketing Association has now added a separate category for these creative presentations. Each mobile app will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating mobile apps. It's also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects".
The 2010 Internet Advertising Competition Awards will accept entries from 86 industries, including small business, automobile, airline, computer software, social network, B2B, general interest, consumer goods, biotech, hotel and lodging, education, health care, entertainment, financial services, pharmaceuticals, professional services, environmental, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.
"We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace," said Rice.
The 2010 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:
Mobile Apps (New for 2010)
Online ad campaign
Web sites (including microsites and landing pages)
Online ad (including banner, pop-up or interstitial)
Rich media online ad
Rich media ad campaign
Online newsletter campaign
Integrated ad campaign
Online Video (New for 2010)
Ads the client did not choose
Industries represented in the 2010 IAC Awards include the following: advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, environmental, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, social network, sports, telecommunication, toy & hobby, transportation, travel and university.
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2009 through January 29, 2010 (except for the Ads the client did not choose format which do not have to have run.)
Judging for the IAC Awards will take place in February, 2010, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2010. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as J. Walter Thompson, Blattner Brunner, Ogilvy Interactive, Comedy Central, National Cable & Telecom Association, Sun Microsystems, Refinery, Euro RSCG, New York Post Interactive, EPB Interactive, The Cincinnati Enquirer, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. In addition to the IAC Awards, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 14th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.
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