All Press Releases for April 19, 2015

Can Workplace Culture Limit Growth? AIM Marketing Acquisitions Investigates

Following a recent study by Microsoft that reported innovation is being stifled by an unengaging workplace culture; AIM Marketing Acquisitions conducts an investigation into the key factors causing this.

    SYDNEY, AUSTRALIA, April 19, 2015 /24-7PressRelease/ -- In a new study by Microsoft, it was revealed that almost 70% of the country's small and medium-sized enterprises (SMEs) are not reaching their full potential because innovation is being stifled by a poor workplace culture (Dynamic Business 17 March 2015).

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The study found that 43% of SMEs were found to be innovation 'cruisers', classified as a business that has an interest in innovation but doesn't match the requirements in practice. This is whilst 24% of SMEs fell under the innovation 'laggards' umbrella, which points to those businesses who simply have little or no desire for innovation. The research revealed that many SMEs find it hard to develop a strong business culture of innovation; the reasons because of this were pointed towards:

- Fear of failure
- Employee distrust
- Poor collaboration

Innovation is defined as a new idea, more effective device or process. Innovation can be viewed by some as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. The term innovation includes something original and more effective and, as a consequence, new, that 'breaks into' the market.

AIM Marketing Acquisitions know that innovation in business is essential for success. Innovative businesses are constantly looking at ways to improve and grow, so success breeds naturally from an innovative culture. AIM Marketing Acquisitions states that more small businesses need to become leaders of innovation, to teach and mentor the next generation of business cultures. The firm highlights the six cultural traits that are commonly found within leaders of innovation and believes that more needs to be done to ensure these traits are maintained:

- Strong customer focus
- Awareness and drive for innovation
- Supportive working environment
- Business leaders being both visible and involved
- Engaged workers
- Engaging and detailed internal communication

AIM Marketing Acquisitions is Australia's leading direct marketing business that operates within the telecoms and charity sector industries. The firm are strong advocates of innovation within business and because of this, the firm have developed some consistent and effective company values; this is to ensure innovation is flowing through the company in all areas from sales to administration. AIM Marketing Acquisitions highlight their company values as: trust, quality, fairness, development and innovation; these values are encompassed by the belief that 'people are our greatest asset'.

AIM Marketing Acquisitions offers a full direct marketing service. This includes planning, staffing, training, implementation and evaluation. Brands need to capture the shopper's imagination in an instant. There is no blueprint for creativity, but the firm can highlight a few important factors for consideration. Ask AIM Marketing Acquisitions can make an impact on your customers now. For more information follow @AIMMarketing12 on Twitter and 'like' them on Facebook.

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Contact Information

Brenda Aguilar
AIM Marketing Acquisitions
Sydney, New South Wales
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