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"DeepTarget has turned the Access Softek mobile banking product into a profit center." Chris Doner, CEO of Access Softek
MADISON, AL, October 01, 2018 /24-7PressRelease/ -- Today, FinTech company DeepTarget Inc. announced their participation at the Access Softek Client Conference 2018 at Emeryville, California from September 30 to October 3, 2018. During a relatively short time since the partnership was formed, the two FinTech companies have over seventy joint client contracts for DeepTarget's intelligent digital marketing integrated within Access Softek's MFM mobile and Orpheus online banking solutions. This partnership is ultra-focused on providing a strong marketing ROI to its financial institutions who deploy DeepTarget's open, enabling customer engagement and cross-selling platform.
At the client conference, DeepTarget will be introducing its new ROI calculator to showcase how financial institutions can make a meaningful impact to their customer engagement, new account acquisitions and revenue growth. This calculator uses actual result data to predict an ROI based on financial institution size, product mix and number of digital account holders. In addition, the company will present the DeepTarget Digital Impact Award at the conference to the client who has been able to demonstrate the highest impact to their digital marketing initiatives by using this unique and innovative intelligent marketing solution.
"DeepTarget has turned the Access Softek mobile banking product into a profit center. Our clients have been very happy with their targeted ad campaign results. As mobile banking adoption continues to grow, so does the importantance of Deep Target and targeted ad campaigns' ROI," said Chris Doner, CEO of Access Softek. "Further, we are excited to have recently extended this solution seamlessly from MFM to Orpheus as we combine the big data held by core systems, the sophisticated analytics of DeepTarget and the pinpoint precision of Access Softek's online banking ad delivery."
The benefits of DeepTarget's state of the art customer engagement and cross-selling solution have resulted in this continued robust growth and momentum.
"Today, I am excited to celebrate the significant expansion of our successful partnership with Access Softek. With multiple digital channels and the rapid gain of many joint clients during a relatively short period, we are pleased to launch the ROI Calculator to all Access Softek clients at the conference. This free offer will allow financial institutions to see the potential new accounts and revenue that can be generated with intelligent digital marketing," said Jill Homan, President, DeepTarget Inc. "We look forward to working even more closely with Access Softek to ensure that our mutual customers get the high ROI that our data-driven, automated and intelligent digital marketing solution drives."
Demonstrations, Pricing, & Availability
DeepTarget's Customer Engagement Platform/ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us email@example.com.
About Access Softek
Access Softek is the only company to offer an integrated solution for the Four Pillars of digital banking: online banking, mobile banking, mobile and online lending, and mobile and online account opening. The company's history of innovative digital banking firsts includes the first app-based mobile banking; first web-based PFM; the first triple play of app, WAP, and SMS banking; and continues with its industry-leading use of A.I. and machine learning. Since 1986 they have continued to unveil cutting-edge industry firsts to over 400 bank and credit union customers from their Berkeley, California headquarters. Access Softek is mobile-first and A.I. everywhere.
About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success - in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.
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