- Products & Services
- Knowledge Base
SYDNEY, AUSTRALIA, August 10, 2017 /24-7PressRelease/ -- In light of this move sales and marketing firm, Eventit has been discussing why direct customer communication is so important.
About Eventit: http://www.eventit.com.au/about-us/
Discount grocery chain Aldi has been praised by communications experts in their response to recent allegations that there were above-regulation levels of lead in one of their water tap products. The company released a statement, confirming it had carried out additional testing and that there was no cause for concern. However, the company did not stop there with the response. Aldi took an unusual approach and posted a video response on the social networking site, Facebook, where the corporation's chief executive, Tom Daunt reassured customers and alleviated fears the product could cause health risks.
Posting the video on Facebook is an ideal way to generate a positive response because those following the brand are likely to be loyal customers already. While many have praised the move, comments have been made that the CEO seemed scripted and insincere in the video. Some have also said that the addition of an expert in the video would have helped assure customers there were no issues.
Sales and event marketing firm, Eventit are praising the CEO for addressing consumers directly; but the company suggest that to avoid such comments, direct, in person communication should be used to build better trust with customers. Eventit goes on to say that this is especially important for reaching demographics that don't use social media because they may feel left out.
Eventit believes in the power of in-person communication and utilises this to deliver exceptional results to their client's consumers. The company work with many different clients to increase their brand reputation in specific target markets. Eventit focus on face-to-face, relationship-based marketing and can bring clients life-long customers with increased name-brand recognition and high levels of customer loyalty.
Source: http://www.smartcompany.com.au/marketing/social-media/aldi-australia- ... ost-128779
In today's competitive world, Eventit differentiate themselves from their competitors by putting the customer experience on the top of their priority list. Follow on Twitter or on Facebook.
# # #