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SYDNEY, AUSTRALIA, November 28, 2014 /24-7PressRelease/ -- Cross-channel marketing is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different mediums, cross-channel marketing also makes it easy for customers to complete desired transactions with a company on whatever medium they are most comfortable with; it lets the user decided, giving customers a choice.
For the past couple of years, the focus had mainly been on mobile technology, but mobile-only providers will be left behind as brands begin to see more value behind cross-channel strategies to effectively target desired audiences. More than a third of marketers believe it is important to integrate across all channels.
There are many channels a business can take advantage of in order to reach potential customers, including:
- Direct Marketing
- Retail stores
- Direct mail
Cross-channel marketing will dominate in the New Year because of the many benefits that it provides to companies. The top four reasons why cross-channel marketing will rise in popularity next year are because:
- More attention from customers: If a company is using multiple marketing channels, they will get more customers and increased brand exposure.
- Customers will have a choice: This gives people a choice regarding how they will interact with a business. It will result in customers using the medium they are most comfortable with, increasing a business's chances of seeing completed sales.
- Increased knowledge: Having more touch points in a company's marketing funnel allows a firm to collect more data. This data can help develop a better understanding of where promotions work best and will help to measure the success of marketing techniques.
- Consistent brand reputation: Using multi-channel marketing means a brand can stay consistent across mediums, managing a business's reputation across all areas.
Genesis Business Partnership is a new Australian sales and marketing firm that specializes in increasing their market share for their client's brands. They achieve this by developing specialized sales and marketing solutions. Genesis Business Partnership use cross-channel marketing in their business strategy; as they believe by merging the business functions it can improve their results and greatly increase sales for their clients through higher productivity and greater brand awareness.
Genesis Business Partnership is a sales and marketing firm that specializes in improving their clients' customer acquisition and generating a high ROI.
Follow @GenesisBP_Pty on Twitter and 'Like' them on Facebook.
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