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LONDON, ENGLAND, January 21, 2013 /24-7PressRelease/ -- The business climate has dramatically changed over the past few years, and sales targets are deemed to be more difficult to hit than the same time last year. However, by implementing new business practices that identify and reach the best prospects, it is possible to rise above the sluggish economy reports Harvey Wayne Communications.
Harvey Wayne Communications suggest due to the way most companies negatively view and respond to an economic crisis, it creates an opportunity for proactive businesses to build exposure, win new business and expand in the market. The key to staying afloat in a slow economy is not always to work harder; it is to make smarter decisions and to make the most of your prospects. "Refining and increasing your prospecting and sales skills as well keeping an eye out for new opportunities will place your business ahead of the competition and help pull you through these slow times" says Harvey Wayne Communications MD.
Nowadays companies cannot afford to squander marketing investments and as such it is imperative that the leads provided are quality leads. Often companies opt for quantity over quality but in the current state of the economy it should in fact be reversed so as to ensure staff time is being used effectively in achieving results. "Targeting the wrong prospects is where most companies fall down. You may recruit some of the best salespeople in the market but if you do not approach the right demographic with an appropriate product or service you are essentially dissipating a potential lead and losing a sale" says Andy Jones MD of Harvey Wayne Communications.
Harvey Wayne Communications have taken action and implemented new strategies in order to target the right demographics with the right product and in doing so have continued to meet sales targets and client satisfaction. "You cannot allow the economy to paralyse your business practices or prospects. You must focus on what you can accomplish for both your own business and your clients and take action to achieve the best possible results."
Harvey Wayne Communications claim that fine tuning sales strategies and taking action to rise above the competition will see businesses come out of this economic crisis well positioned for even more growth in the future.
Once one of our clients has decided that the direct sales channel is appropriate for their organisation, we begin the pilot phase of our strategy and learn product and services specifics to ensure our clients brand will be well represented. We currently work with businesses in the Cosmetic, Energy, Insulation, Charity & Entertainment industries. We promote subscription services, generate leads, close sales and increase awareness of our clients brands.
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