All Press Releases for March 02, 2011

Intercash to Integrate with DirectTrack to Enable Affiliate Commissions via Pre-Paid Cards

Joint solution provides fast payments in local currencies to affiliates around the world.



    DOUGLAS, ISLE OF MAN, March 02, 2011 /24-7PressRelease/ -- Intercash, a leading provider of pre-paid cards and online payment solutions, is integrating its technology with DirectTrack, a leading affiliate marketing and tracking platform from Direct Response Technologies. The integration will provide global pre-paid cash cards to affiliate networks and merchant programs from a variety of markets, including retail, financial services, agencies and iGaming. The joint solution will enable affiliate programs running on DirectTrack to quickly make commission payments in localized currencies to affiliates around the world.

Affiliate programs that add the new pre-paid cards as an available payment method within their system will be able to electronically transfer funds to cards 24/7, allowing affiliates fast access to their commissions in their preferred local currency. Reporting will then be accessed via the DirectTrack system. DirectTrack has powered some of the largest affiliate networks since 1994.

"More affiliate marketing software providers are offering access to our safe and efficient payment solutions within their platforms," said Patrick Seguev, Intercash CEO. "One of our most cost effective solutions, our new Intercash Zero program, allows merchants to issue pre-paid cards with zero investment. This option significantly reduces the upfront costs incurred with traditional payment methods and helps attract high-performing affiliates from international markets."

"Affiliate networks and programs can gain a competitive advantage by processing affiliate payments through their DirectTrack systems," said George Bordo, general manager of Direct Response Technologies. "Joining forces with Intercash to offer global pre-paid cards will provide our clients a new and cost effective way to further increase affiliate satisfaction and our company additional opportunities especially in markets such as iGaming."

About Intercash
Intercash is a leading provider of pre-paid card and online payment solutions. With the power of innovative technology, Intercash's top-of-the-line services facilitate global cash management for companies throughout the world. Intercash has extended its services to denominate payments in multiple forms and currencies. Intercash products and services include pre-paid card programs, licensed banking software, check and EFT services, and eWallet technology. For more information about Intercash and the new Zero program, visit www.intercash.com

About Direct Response Technologies
Direct Response Technologies is a leading provider of affiliate technology and e-marketing solutions, including the DirectTrack affiliate marketing and tracking platform. Direct Response Technologies provides services that enable clients to track, manage and implement strategies for direct marketing through affiliate marketing, search engine pay-per-click (PPC) bid management, ad serving and email delivery. For more information about Direct Response Technologies' solutions, visit www.directtrack.com or www.keywordmax.com.

Media inquiries:
Tamara Tenenbaum, Intercash
[email protected] +44 (0) 203 051 6274

Jodie Thind, Lyceum Media
[email protected] +44 (0) 208 123 7184

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Lyceum Media
Douglas
Isle of Man
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