All Press Releases for September 26, 2016

Michael Walters Advertising (MWA) Hosts Seminar on Higher Education and Healthcare with Google Partners

How to use traditional advertising to leverage and amplify digital efforts

Our clients understand their individual and unique needs. We are there to support their vision with the proper tools and partners needed to execute the shared vision both creatively and strategically.

    CHICAGO, IL, September 26, 2016 /24-7PressRelease/ -- Michael Walters Advertising (MWA), based in Chicago and one of Midwest's top ranked advertising and marketing agencies, along with Digital Third Coast (DTC), a Premier Google Partner and the SEO/SEM arm of MWA hosted a seminar recently at the brand new Google Chicago offices.

This event was an opportunity to learn more about the use of traditional advertising to leverage and amplify, digital efforts to secure new business while Digital Third Coast (DTC) explained the use of SEO/SEM marketing to generate additional business online.

The presentation began with a State of the Industry/Search from Google that included facts and figures about the Higher Education and Healthcare industries. Google's own Billy Gold explained that 9 out of ten researchers begin their education journey without knowing which school they wish to attend. In fact, mobile queries grew by 27% in the second quarter of 2016. And that 77% of all online health inquiries start from search and further, an astonishing 80% of all patients are interested in online health videos to further augment their own knowledge.

Lyndsey Maddox from Digital Third Coast spoke of the proper use of keywords and website optimization, that when used as a part of A/B split testing can help lead to greater returns overall. Numerous representatives from many Higher Education Institutions and Healthcare facilities in multiple Midwest markets enjoyed a fact filled presentation designed to help them achieve their marketing goals and were then treated to a tour of the new Google offices.

Jim Lake, VP/Managing Partner at MWA remarked, "With over 25 years of performance driven marketing in many categories, we've been able to put together a formidable list of clients within the Higher Education industry, paying careful attention to their needs for everything from elevating their brand in markets, increase new student enrollment and to drive patient admissions." Mr. Lake went on further to say, "Our clients understand their individual and unique needs and we are there to support their vision with the proper tools and partners needed to execute the shared vision both creatively and strategically."

Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Chicago Cubs, Olivet Nazarene University, MidAmerica Nazarene University, Bryan College, Indiana State University, St. George's University, Ferris State University, Coyne College, Blue Cross Blue Shield of Montana, Adventist Health, Auto-Owners Insurance, Hunter Douglas and many more. They are an independent advertising agency that provides an outside point of view for clients in the effort to sell their products or services, which gives MWA the proper perspective and strategy that they can then develop into successful campaigns. To lean more, visit

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Jay Gurel
Michael Walters Advertising
Chicago, IL
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