All Press Releases for July 24, 2008

Nordic American Smokeless Launches its Klondike Snus Products

Nordic American Smokeless announced immediate availability of its eagerly awaited Klondike Snus. Klondike Snus has been developed for adult smokeless tobacco consumers who are unwilling to compromise taste or quality, yet would prefer a product that utilizes the Swedish snus manufacturing process.



    "Our Klondike brand is built on the belief that traditional smokeless tobacco consumers should have access to the Swedish snus manufacturing process, which can provide low nitrosamine levels without compromising taste, quality, and overall tobacco satisfaction traditional adult smokeless consumers are accustomed to," said Nordic American's CEO Darren Quinn. "We believe the taste, quality and tobacco satisfaction is actually enhanced by our Swedish Snus Process ", Quinn added.

Klondike Snus is the first loose snus brand manufactured in the U.S., utilizing the Swedish Snus Process, which will make snus available in popular Fine Cut and Long Cut forms. Both Fine Cut and Long Cut are available in Wintergreen, Peppermint and Straight flavors. Pouches are also available in Wintergreen, Peppermint and Cherry flavors. Bill Eder, VP Marketing for Nordic American, said "we recognize the consumer base for the Klondike brand as the traditional adult moist smokeless tobacco consumer who is interested in trying snus in the forms they find appealing, and in a value-priced proposition." Eder added, "Klondike is available in 15-can and 10-can pre-packed displays as well as 5-can roll regular stock and will be supported by sales promotions, national media and traditional point-of-sale".

Nordic American also plans to begin shipping the Nordic Ice Premium Pack snus brand later this quarter. The Nordic Ice Premium Pack is a portioned snus marketed towards adult smokers for tobacco enjoyment at any time.

Snus continues to make headlines as part of the harm reduction debate as a tobacco product that potentially can present significantly less risk for many diseases commonly associated with smoking.

Nordic American is no stranger to the American smokeless tobacco landscape. Its executive team has held key positions in high level corporate management and operations at the market's leading smokeless tobacco company. In addition, Nordic American's snus manufacturing experience is drawn from former employees of Sweden's leading snus manufacturers. "Our experienced sales team and broker network, coupled with strong relationships in the tobacco industry has allowed us to launch nine new snus products at one time on a national basis. We have a realistic and sustainable growth model for our product portfolio with a single focus...snus," said Richard Cutler, EVP Business Development. "We have taken a considerable amount of time, talent and resources in developing what we believe are quality products with excellent taste and value. Nordic American's management team has almost one-hundred combined years of moist smokeless tobacco experience," Quinn added.

For ordering or sales force information, contact Nordic American Smokeless by phone at 203-207-9975, fax at 203-207-9974 or via email at ordering@nordicamerican.com.

For advertising or marketing information, contact Nordic American Smokeless by phone at 203-207-9977, fax at 203-207-9974 or via email at info@nordicamerican.com.

Nordic American Smokeless Inc. is a manufacturer and marketer of Swedish style smokeless tobacco products (snus), and is headquartered in Danbury, CT. The Company is an affiliate of the Norwegian snus company Taboca A/S, headquartered in Oslo, Norway.

Klondike, Nordic Ice, Nordic American Smokeless, and Swedish Snus Process are Trademarks of Nordic American Smokeless Inc.

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Contact Information

Bill Eder
Nordic American Smokeless Inc.
Danbury, CT
USA
Voice: 203-207-9977
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