All Press Releases for November 28, 2013

Offline Branding Recommended by Miami Marketing Associates Group

Miami Marketing Associates Group believes that successful branding happens offline just as effectively as on the internet due to the fact that face-to-face communication is an effective method of evoking an emotional connection with a brand.

    MIAMI, FL, November 28, 2013 /24-7PressRelease/ -- Branding is a very important aspect to running a successful company. Miami Marketing Associates Group suggests creating a brand for a company is an essential tool to gain credibility and recognition for the company amongst its clients and potential customer base. Branding is not just a logo but it is "a specific combination of logo, words, type font, design, colors, personality, price, service, etc," according to a Forbes article titled "Why A Brand Matters." Successfully creating a recognizable brand will better a business's chances of standing out compared to its competitors.

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Many believe that due to the shift to online advertising, that social media and the Internet are the best ways to generate word-of-mouth testimonials to sell products to new customers. However, successful branding still happens offline, claims Miami Marketing Associates Group. Face-to-face communication is still considered more effective than broadcasts via social networking. According to the article from The Wall Street Journal titled "Why Successful Branding Still Happens Offline", "research finds that 90% of word-of-mouth conversations about brands take place offline, primarily face-to-face, in people's homes and offices, in restaurants and stores, really anywhere people congregate." Miami Marketing Associates Group, being a company that utilizes face-to-face communication to sell and promote their brand, have found that branding is in most cases more successful and effective offline.

Face-to-face communications allows companies to interact directly with its current clients and their target audience. Meeting with someone face-to-face and pitching a brand to him or her is more straightforward than pitching and advertising a brand online. Also, when meeting with someone face-to-face it allows brands to gain a better understanding and relationship with its clients. Having this personable connection with people allows companies to create a memorable brand for one's company. Miami Marketing Associates Group CEO, James Frost said, "Miami Marketing Associates Group strives to create a brand that is recognizable to our clients and customers. We have used social media to try and generate word-of-mouth testimonials, but we found that our strategy of face-to-face communications has produced a better relationship with our clients, and a clearer brand communication."

Miami Marketing Associates Group believes by increasing the focus on branding offline, a business can save money while still acquiring a large quantity of positive testimonials. Miami Marketing Associates Group CEO said, "We noticed quickly that it is more beneficial to promote our brand offline utilizing face-to-face communication. We noticed that talking to an individual face-to-face allows us to gain a better relationship with that individual, and gives us more control over the customer's perception of our brand."

Miami Marketing Associates is a newly established start-up customer acquisition firm who works in the outsourced sales and marketing industry.

Follow Miami Marketing on Twitter @MiamiMrktgAssoc for more business news.

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Contact Information

James Frost
Miami Marketing Associates Group
Miami, Florida
Voice: (305) 336-3523
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