All Press Releases for March 04, 2013

Olivet Nazarene University (ONU) Selects Michael Walters Advertising (MWA) as Agency of Record for its Global Advertising and Marketing Needs

Michael Walters Advertising (MWA) is proud to announce that Olivet Nazarene University (ONU) has chosen Michael Walters Advertising for its global advertising and marketing needs, focusing on the School of Graduate and Continuing Studies.

    CHICAGO, IL, March 04, 2013 /24-7PressRelease/ -- Michael Walters Advertising (MWA), based in Chicago and based on their higher education experience and proven results for their clients, has been chosen by Olivet Nazarene University for its global advertising and marketing needs, focusing on the School of Graduate and Continuing Studies.

"We are very happy to finally have a great partnership in place. The recommendations of all the components and how they fit in place are going to benefit ONU moving forward," said Carrie Dilley, Director of Marketing & Project Management for the School of Graduate and Continuing Studies.

The university offers high-quality academic programs that meet the needs of today's learners.

Michael Walters is in the early stages of putting together a complete and strategic marketing plan that will focus on SEO/SEM, digital display advertising and traditional advertising to deliver Olivet's unique message.

"Our higher education experience is second to none and we will bring a fresh perspective and apply new and innovative higher education marketing strategies for ONU," said Jim Lake, Vice President of MWA.

MWA will also implement branding, creative and strategy to increase enrollment at Olivet Nazarene University. Olivet builds on MWA's long list of higher education clients like Illinois State University, 19 Argosy Universities nationwide and dozens of others.

Founded in 1907, Olivet Nazarene University is an accredited Christian, liberal arts university offering more than 120 areas of study, including traditional undergraduate programs and accelerated degree programs for busy adults. Olivet's main campus is located in the historic village of Bourbonnais, IL -- just 50 miles south of Chicago's loop -- with additional School of Graduate and Continuing Studies locations in Rolling Meadows and Oak Brook, IL, throughout Chicagoland, and in Hong Kong.

Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Blue Cross Blue Shield of Montana, Argosy University, Illinois State University, Indiana State University, Auto-Owners Insurance, Chicago Cubs, Morton's The Steakhouse, Comcast SportsNet, Hunter Douglas and many more. They are an independent advertising agency that provides an outside point of view for clients in the effort to sell their products or services. This gives MWA the proper perspective and strategy that they can then develop into successful campaigns. For further information, please contact us at (312) 467-5550.

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Jay Gurel
Michael Walters Advertising
Chicago, IL
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